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New CEO for Eddy Merckx Cycles

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ZELLIK, Belgium – Dutchman Rob Beset succeeds Kurt Moons as CEO of the well-known Belgium manufacturer of road race bikes. With Beset, Eddy Merckx Cycles enters a new phase aimed at ambition and growth.

New CEO for Eddy Merckx Cycles
Former Batavus GM Rob Beset succeeds Kurt Moons as CEO Eddy Merckx Cycles. – Photo Tweewieler

“We strongly believe in the brand Eddy Merckx”, said Bart Van Muylder CEO of majority shareholder Diepensteyn. “Moreover, cycling is still growing worldwide and that is why we invest in this company. Former CEO Kurt Moons laid a solid foundation for this ambition. Now we need to grow internationally, monitor our logistics and continue our product development strategy.”

“Rob Beset is a manager with extensive product knowledge and vast experience in international distribution structures. He has more than 25 years of experience at Accell-group and Dremefa”, said Van Muylder.

Van Muylder continues: “In the past 3.5 years Kurt Moons prepared Eddy Merckx Cycles for the future with the professionalization of the supply-chain, IT en R&D. This resulted in our high-end range with race bike including our flagship, the EMX-525.

Eddy Merckx

Last month Diepensteyn, the holding company of Toye family bought Kurt Moons’ 9 percent ownership. In 2013 founder and road race legend Eddy Merckx already sold his remaining 6 percent ownership. Diepensteyn now holds 100% of Eddy Merckx Cycles. Though Eddy Merkcx sold all his shares of the company he founded he will continue as brand ambassador and remain a strong involvement in product development and testing.

In the financial year 2012-2013 (running through end of June) Eddy Merckx Cycles had a total turnover of 6.2 million euro, but suffered a 2.4 million euro loss.

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