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Car Supplier Brose Starts E-bike Motor Production

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BERLIN, Germany – Automotive supplier Brose has started production of their e-bike motor. On July 15, in the presence of government, industry and media representatives, the very first Brose pedelec motor was assembled at the company’s Berlin facility.

Car Supplier Brose Starts E-bike Motor Production
Brose enters the e-bike market with the ambitious goal to reach 20% market share by 2018. – Photo Bike Europe

Brose enters the e-bike market with the ambitious goal to reach 20% market share by 2018. “We want to move the bicycle industry forward. We want to leave a mark,” emphasized Christoph Bantle, Vice President Product Group E-Bike Brose Group.

3.4 million investment

The family-run Brose enterprise, based in Coburg, has 23,000 employees in 24 countries – 200 in Berlin – and has mainly made its income (euro 5 billion annually) with steering systems for cars. Now Brose is setting a new course having invested euro 3.4 million into the development and production set-up for the e-bike motor. Part of the R&D process was to have the e-bike motor tested on reliability in the Alps for over 100,000 kilometres.

Based on steering motor technology

The e-bike motor is based on Brose” s steering motor technology for cars. The company produced that product a multi-million times in the past years. Thanks to the use of light-weight, yet higher-strength materials the motor weighs 3.4 kg and generates up to 600 Watt in its 250 Watt nominal power version.

More on Brose’s entrance on the e-bike market in the Bike Europe August issue.

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