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Giant Invests USD 50 Million in New Corporate HQ

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TAICHUNG, Taiwan – At a recent shareholders’ meeting, Giant has announced a USD 50 million (€ 37mn) plan to invest in a new corporate headquarter with research and design buildings and advanced facilities.

Giant Invests USD 50 Million in New Corporate HQ
Last week Giant has started dealer-introductions of its new collections in Europe. – Photo Giant

The world’s biggest bike company has already submitted the plans and gained approval from the Central Taiwan Science Park where construction will take place. The project has been estimated to be completed in 2017. The Central Taiwan Science Park is based in Taichung; the city where Giant’s current HQ is also located.

Targeted brands

Next to building a new HQ Giant is focusing on developing different market segments with targeted brands. Currently the company operates three brands; Giant, Liv and momentum. Earlier this year the Taiwan based bike maker announced that its sub-brand Liv will be transformed into an independent brand as part of Giant’s business expansion plan for 2014. Liv is focused on serving the female rider’s market segment. With the momentum brand, Giant has developed a sizeable market in China focused on bikes fused with casual, stylish and creative design elements.

Dealer-introductions started in Europe

Last week Giant has started dealer-introductions of its new collections in Europe. According to a press release this Product Launch is to turn into an annual event. The press release emphasizes the fact that Giant is continuing its phased introductions strategy of new collections which means that ModelYears no longer apply to Giant ranges.

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