Hostettler Group Takes-Over Leading German Webshop
SURSEE, Switzerland – Hostettler Group reports the acquisition of Bike-Mailorder GmbH & Co. KG with immediate effect. According to Swiss based Hostettler, “Bike-Mailorder is one of Germany’s leading webshops”. Financial terms of the deal were not disclosed.
The newly established Hoco Online GmbH will act as the buyer. Hoco is a subsidiary of Germany bicycle wholesaler and importer Sports Nut GmbH, since 2014 part of the Hostettler Group.
‘Expand our European activities’
With the take-over of Bike-Mailorder (www.bike-mailorder.de) the traditional Swiss trading company Hostettler obtains a webshop offering a comprehensive range of bikes, components and accessories. “This acquisition is part of our strategy to expand our European activities and our digital competences,” states the Hostettler Group in a press release. The company also points out that, “it is important for IBDs to know that wholesaler and importer Sports Nut GmbH will maintain its focus on supplying IBDs as in the past.”
Hoco Online GmbH will continue the Bike-Mailorder operation out of Berlin. Together with Sports Nuts managing director Sven Mack, Bike-Mailorder managing director Daniel Bohne will handle the daily operation. Both will report directly to the new Hostettler Group CEO Pascal Lütolf.
Part of the Bike-Mailorder acquisition is take-over of ‘Platzangst GmbH & Co. KG’ and its online bicycle apparel brand Platzangst.com which was owned by the Bike-Mailorder founders Daniel Bohne and André Horak. Former Platzangst.com managing director André Horak will continue to run the Platzangst.com brand.