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Hero Owned Firefox Produces Swiss Military Bikes

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NOIDA, India – Hero owned premium brand Firefox Bikes announces the launch of a new range which is co-branded with Swiss Military. Firefox will manufacture the range under license at its Bangladesh plant and expands its model range under the ‘Firefox-Swiss Military’ brand in the next six months.

Hero Owned Firefox Produces Swiss Military Bikes
Shiv Inder Singh, CEO, Firefox, Anuj Sawhney, MD, Swiss Military (Middle) & Ashok Sawhney of Swiss Military. – Photo Satnam Singh

According to Shiv Inder Singh, CEO, Firefox Bikes, initially, three models are launched in the co-branded range, named Tank, Petrol & Trooper. The price range of these bikes is in between INR 12,000 to 25,000 (€ 158 to 330).

International brands

Firefox sold 80,000 bicycles in 2015. The company represents various international brands like Trek, Tern, Shimano, Saris, Finish line, Slime and also co-branded with Warner Brothers and Popeye in India market. The company runs 210 stores in 95 cities in India.

Hero Cycles, India’s biggest bike maker, took over Firefox last September. Through the Bangladesh plant of Firefox Hero acquired import duty free access to the EU markets as Bangladesh has been granted the GSP+ status by the EU.

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