News Article

1st Public Bike Sharing Scheme without Subsidies or Advertising

Home 2502

AMSTERDAM, the Netherlands – HelloVelo is Amsterdam’s first bike share system where people can rent a bike via their smartphone and without a subscription. According to HelloVelo it is, “the first public system in the world that does not depend on subsidies or advertising”.

1st Public Bike Sharing Scheme without Subsidies or Advertising
Early 2017 HelloVelo will start with dozens of pick-up and drop-off locations in Amsterdam. – Photo HelloVelo

Early 2017 HelloVelo will start with dozens of pick-up and drop-off locations on existing bicycle parking locations close to universities, the RAI exhibition centre, business centres, railway stations as well as the city center. “Eventually the system will be introduced in other cities in the Netherlands and finally rolled out over the rest of the country,” states HelloVelo in a press release published today.

Robust and sturdy transporter bikes

HelloVelo makes it possible for people to plan their cycling trip with their smartphone. The bike is booked and payed via an app which is also used to open the lock. This new bike rental system is a joint project of Mobi Lock who provides the bicycle locks that can be opened with a smartphone app, the multi-modal journey planner GoAbout and the seventeen bicycle shops of ‘Het Zwarte Fietsenplan’ (the black bike plan). This largest bike rental in Amsterdam will ensure the robust and sturdy transporter bikes.

Strong incentive for bike rental

Many cities in the world start subsidizing bike sharing systems in order to reduce emissions from car traffic. “The problem is that these schemes require substantial investments in infrastructure, such as billing systems, bicycle stands and storage space,” explains Mobi Lock general manager Walter Nieuwendijk. “The Mobi Lock fitted HelloVelo bikes can be parked anywhere at no extra charged. It makes virtually any location a pick-up and drop-off point using the existing facilities. With the help of internet, we can give a strong incentive to bike rental.”

Comment on this article