Tour de France Will Turn Continental Orange
PARIS, France – From the beginning of 2018, Continental will be an official partner of the Tour de France. The sponsorship agreement was officially confirmed by Christian Prudhomme, General Director Tour de France, and Nikolai Setzer, Member of the Executive Board of Continental AG.
For an initial five-year period, Continental will maintain high visibility around the Tour de France. All official support vehicles, cars, vans and motorcycles, at the Tour de France will be equipped with Continental tyres. The brand name will also be present on banners and spots around the cycling race.
High-tech tyres for racing bikes
“This official partnership is the next step in our commitment to the development and production of high-tech tyres for racing bikes which are also used in the Tour de France,” underlined Nikolai Setzer at the ceremony in Paris.
“Through this partnership that a cycle race that not only demands the ultimate in safety but also calls for benchmark standards in terms of rolling resistance and weight. Last year alone, nine teams competing in the Tour de France ran on Continental tyres, including Tour winner Chris Froome,” said Setzer.
Importance for cycling
General Director Tour de France Christian Prudhomme added: “It is an honor to welcome Continental to the Tour de France, a company of international status, with over 145 years of know-how at the top of its sector. It is a great symbol for cycling that Continental wishes to be associated with the world’s biggest bicycle race. The commitment of A.S.O. in terms of safety at bicycle races, combined with Continental’s research to develop ever more efficient tyres, confirms the values and logic behind this partnership. The tyre is the only point of contact between a bike and the road; it is therefore a key element in the practice of this sport.”