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Alber Puts Neodrives E-Bike Kit on Own Feet

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Specialist in electric drives, German Alber GmbH, hired Director Andreas Binz for its business unit Neodrives. With this decision Alber puts its well-known e-bike kit Neodrives on its own feet.

Alber Puts Neodrives E-Bike Kit on Own Feet
Andreas Binz, MD of Alber’s business unit Neodrives. – Photo Alber

Until recently Alber’s Neodrive e-bike division was closely connected with the company’s large scale medical business. Alber changed it strategy regarding Neodrives to create focus on e-bike drivetrains as well as to expand the brand’s product portfolio and sales network.

‘Made in Germany’

According to Alber-GM Hansjörg Reiner “Neodrives rear motor is a useful addition to the product range and we experience a rapidly rising interest from bicycle producers. We invest substantial amounts in innovations and ‘Made in Germany’ manufacturing technologies for model year 2018. For the future we expect a growing number of innovations in highly efficient and maintenance free motors as well as in battery integration and connectivity.”

US-American Invacare-Group

Over the last five years the new Director of the business unit Neodrives Andreas Binz worked as sales manager bicycle tyres at Continental. Before his days at Continental, Binz worked as sales manager at Bobike and Sigma. Since 1 January he is officially in charge of Neodrives at Alber in Albstadt. German Alber belongs to US-American Invacare-Group.

 

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