Pirelli Launches Road Race Tyres
MILAN, Italy – Pirelli returns to cycling and launches a new line of road racing bike tyres: PZero Velo. This was announced by the Italian company today. The PZero name evokes Pirelli’s brand, for over thirty years a symbol of technology, exclusive solutions and high performance.
For those into Formula One the colour code of the new Pirelli tyres’ tread evokes PZero’s language: silver for road racing, red for the time trial and blue for the four seasons. The new line of Pirelli bicycle tyres will also be on display at Eurobike and the products will be available in September for distribution in Europe, North America and Asia-Pacific regions. Pirelli will also sell the tyres consumer direct via its e-commerce site.
Pirelli’s technological know-how
For the new range of high-performance bicycle tyres, Pirelli claims to bring in long term technological knowhow. The company can look back on a long history in cycling tyres and was partner of the first edition of the Giro d’Italia in 1909.
“For our bicycles tyres, we draw on a unique heritage of knowledge, technology and sporting experience”, says Antonella Lauriola, COO Business Unit Velo Pirelli. “We chose to start from the racing segment, which is the most challenging in technical terms, but also the most consistent with our race-marked history.”