Giant Expands E-Bike Production in Europe
LELYSTAD, the Netherlands – Giant is not waiting for things to come from Brussels. Already last January a spokesman of Giant Europe said that the company is stepping up e-bike production at the facility in Lelystad, the Netherlands.
Some twenty years ago Giant built that facility in Lelystad, the Netherlands which next to bicycle and e-bike assembly also holds the HQ’s for Giant Europe as well as Giant Benelux. It has a considerable production capacity of close to 200,000 units. Giant has been producing premium Giant and Liv branded bikes here as well as OEM, private label production. That’s to change.
Fully focused on e-bikes
Recently Giant Europe General Manager Willem Buitenhuis confirmed to Bike Europe that the Lelystad facility is to step up e-bike production substantially to cater for the growing demand in Europe. In fact it is to become fully focused on e-bike production and is to supply all Giant subsidiaries and distributors in Europe.
Giant is not the only one adopting this policy. In anticipation on dumping measures many more companies are now looking for production in Europe triggering questions on the availability of drive systems and batteries.