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Sate-Lite Switches Production from China to India

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LUDHIANA, India – Indianapolis, USA based Deflecto LLC entered into the India bike market by opening a wholly-owned subsidiary Sate-lite Technologies Pvt Ltd. This subsidiary operates a manufacturing plant in the outskirts of Chandigarh, in the North India.

Sate-Lite Switches Production from China to India
Rakesh Mishra, Country Head & Director, Sate-lite Technologies Pvt Ltd with Deflector President Paul Thompson. – Photo Satnam Singh

“Currently, we are meeting the demand from India by exporting our product range that has been made at our China facility,” said Rakesh Mishra, Country Head & Director, Sate-lite Technologies Pvt Ltd at the recently held India bicycle exhibition ‘CFOSE 2018’. Deflecto LLC operates a reflector making venture – Sate-Lite (Foshan) Plastics Co Ltd in Guangdong, China.

Investment

Deflecto is through its subsidiary Sate-lite Technologies investing some 5 million US dollars in its new plant in India. Here production is to start in the next six months with complete range added gradually in a years’ time. Initially, bicycle reflectors & lights will be produced at the Mohali plant.

Tighter safety norms

With government enforcing tighter safety norms in India to improve bicycle reflector standards to protect the rider, foreign companies are eyeing India’s large OEM as well as aftermarket. Deflecto, the US headquartered reflector maker is keen on entering the Indian bicycle market from quite some time. Sate-lite is to target the high-quality OEM business, with all of India’s bike makers already being its clients. The company is looking to expand into the country’s scooter and motorcycle business.

Deflect-o-Sate-Lite is regarded as one of the world largest manufacturers of reflector products in North America & Asia, exporting to more than 70 countries.

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