News Article

ZEG Expands Into Switzerland

Industry- & Retail Organizations

COLOGNE, Germany – Dealer cooperative ZEG announces its entrance on the Swiss market. “We consistently continue our strategy of market expansion and diversification which made us so successful in the past 50 years,” says ZEG Managing Director Georg Honkomp.

ZEG Expands Into Switzerland
Effective immediately ZEG’s private label brands Bulls and Pegasus will be available for ZEG retailers in Switzerland. – Photo Bike Europe

Effective immediately ZEG’s private label brands Bulls and Pegasus will be available for ZEG retailers in Switzerland. The bikes will be distributed exclusively via Bulls Swiss AG which was recently founded by Stefan und Marco Schaer. “We are very happy that we can work together now with these successful sales professionals to sell our popular brands Bulls and Pegasus on the Swiss market.”

Large inventory ready for the market

Both Stefan und Marco Schaer have been working on the Swiss bicycle market for many years. Bulls Swiss AG will set up a sales and distribution network in Switzerland were Bulls and Pegasus will be put on the market via IBDs exclusively. Dealer orders are already taken by ZEG and delivered on short notice. At the start of the sales season ZEG claims to have “220,000 bicycles ready for delivery,” from the organization’s central warehouse in Cologne.

The Swiss public can see the Bulls and Pegasus range for the first time at the ‘Bike Days’ event which will take place from May 20-22, 2016 in Solothurn.

With some 1,000 affiliated retailers, ZEG is already on the market in Germany, Austria, the Benelux countries. France, Italy, Poland, Hungary, the Baltic states and Russia.