News Article

Campagnolo Pro Shops Go International

Sales & Trends

MAARSSEN, Netherlands (October 19) – What started as a test-case in the Benelux countries, is now becoming a Europe-wide system. The Campagnolo Pro-Shops is the name used for all retailers that choose for the Italian brand. The scheme involves commitment from both retailer and manufacturer/importer, and must ensure service and craftsmanship for the end-user. The […]

MAARSSEN, Netherlands (October 19) – What started as a test-case in the Benelux countries, is now becoming a Europe-wide system. The Campagnolo Pro-Shops is the name used for all retailers that choose for the Italian brand. The scheme involves commitment from both retailer and manufacturer/importer, and must ensure service and craftsmanship for the end-user. The Pro-Shops commit themselves to stocking not only all current Campy products, but service parts for all relevant (older) products too. They have to attend seminars to keep their knowledge up-to-date, and get special attention for their warranty claims. For the end-user the choice is made easy: by at the Pro-Shop and be assured of the best advice and service – an initiative that might be useful in selling complete bicycles too? (MH)

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