Remarkable Online Retailing Initiative by Trek in USA
Yesterday Trek President John Burke (photo) announced a remarkable online retailing initiative in the United States. He said that Trek, “Will warehouse and fulfill aftermarket product orders placed on Trek retailers websites.” Treks e-commerce initiative is called
WATERLOO, USA – Yesterday Trek President John Burke (photo) announced a remarkable online retailing initiative in the United States. He said that Trek, “Will warehouse and fulfill aftermarket product orders placed on Trek retailers’ websites.”
Trek’s e-commerce initiative is called “Trek Sync”. This program grants Trek dealers in the US access to Trek’s network of warehousing facilities, professional distribution staff, and logistics expertise while remaining the point of transaction.
“Our success rests on the success of our retailers and we are committed to giving them the tools that they need to compete and adapt to the rapidly changing retail climate,” said Burke.
“The world shops online and by streamlining the process and removing the burden of fulfillment and inventory, we’ve made it easy for our retailers to reach beyond the walls of their shop and continue to build relationships with their customers,” he noted further.
Trek’s retailer-centric approach to ecommerce is to, “Bridge the gap between independently-owned brick and mortar stores and online retail. This strategy will help retailers develop deeper relationships with their customer base by connecting with them through multiple channels.”
Trek and Bontrager products and accessories will continue to be available in the world’s best bike shops and will not be sold through online-only retailers. Trek Bikes, frames, forks, and framesets will be available for purchase online but will continue to be shipped to Trek retailers for proper assembly and in-store pick-up only. Whether the Trek USA initiative will be followed by the same in Europe, is not clear yet.