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Evans Cycle to Distribute Tern in the UK

Sales & Trends

Tern has entered a partnership with Evans Cycles for the UK distribution of Tern bicycles and accessories. Evans will officially begin trading activities on January 1, 2012. Michael Rice (right on photo), managing director of Evans Cycles is looking forward to working with Tern. “Their urban bikes really hit the mark for our commuting customers and will make a great addition to our Ride2Work offerings.”

Evans Cycle to Distribute Tern in the UK

 

CRAWLEY, UK – Tern has entered a partnership with Evans Cycles for the UK distribution of Tern bicycles and accessories. Evans will officially begin trading activities on January 1, 2012. Michael Rice (right on photo), managing director of Evans Cycles is looking forward to working with Tern. “Their urban bikes really hit the mark for our commuting customers and will make a great addition to our Ride2Work offerings.”

“We are very pleased to be partnering with Evans Cycles for distribution in the UK”, stated Joshua Hon, Tern vice president. “Evans and Tern are a perfect fit. They have been responsible for selling a significant proportion of all the folding bikes sold in the UK for the best part of 40 years. The combination of their strong retail presence and their rapidly expanding import portfolio of bikes and accessories makes them a natural choice as a partner.”

Sales, marketing and after-sales activity will be supported by Cyclemotion, headed by Mark Bickerton (left on photo). “Evans were the first retailer to stock my father’s folding bikes 40 years ago, so I have a long-standing relationship with Evans,” commented Mark Bickerton.

“Since then, Evans has developed from a single shop at the Cut in Waterloo to a market-leading independent chain with over 45 stores. I have seen their activities recently add the import and distribution of a number of brands including Pinnacle, Jamis, BMC, Fuji, and Norco. Evans also has a strong working partnership with many other independents through their successful Ride2Work scheme.”

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