News Article

British Brand Dawes Gets International Push

Sales & Trends

Established in 1926 Dawes is one of the UK’s most renowned bicycle brands. With a proud heritage synonymous with quality, attention to detail and style the Dawes Heritage, Touring and Touring ranges deliver to these criteria.

British Brand Dawes Gets International Push

Established in 1926 Dawes is one of the UK’s most renowned bicycle brands. With a proud heritage synonymous with quality, attention to detail and style the Dawes Heritage, Touring and Touring ranges deliver to these criteria.

Julie Hayward, Sales Director at Dawes Cycles said: “In the UK we have a very loyal network of dealers who benefit from the Dawes brand values and quality. Recent trends in the UK market have been lead by classic retro styling and we are able to deliver exactly what the end customer is looking for. Our Heritage vintage bikes and Galaxy touring range are pretty much unrivalled in the market.”

“We are now looking to build on this success and add a network of strong international distributors. Whilst initial products will be as per our UK range assembled by our reliable Far Eastern partners, flexibility in spec or design for a specific local market requirement can be discussed.”

Neal Holdsworth, Managing Director of MTI explained “We have teamed up with Dawes to assist with their international sales. British brands with a strong heritage and pedigree are in demand across the world. Classic timeless design and style with the finest modern components is a winning combination.”

Dawes has a booth at Taipei Cycle show number N1327.
 

Comment on this article