Mando Footloose Starts Sales at Amsterdam Airport
SCHIPHOL, the Netherlands – The world’s first chainless e-bike and award winning Mando Footloose saw its retail premiere at travellers electronics shop Capi at Amsterdam Airport Schiphol.
“We chose Capi to kick-off the introduction of this new bike in the Netherlands because of their unique location and their background in successfully bringing innovative products to an international audience,” says Jeff Chang, GM of Mando Footloose manufacturer Halla Meister Europe BV.
Peter Wiggers, MD of Royal Capi-Lux, says: “We are pleased to partner with manufacturer Halla Meister Europe BV to introduce this novelty. We aim to provide travellers with innovative and inspiring products and the Korean built Mando Footloose is a great example of this. The e-bike with its pioneering technology and award-winning design will delight a biking nation such as the Dutch as well as our international customers.”
The bike, priced at € 3,990 will also be available through the Home Delivery service.
Technology and Design
The Mando Footloose offers a hybrid form of travel. The energy generated by pedalling is directly transformed into electricity by a generator, and supports the motor with that energy, without any chains. The e-bike, which has already won the Red Dot Design Award and the iF Design Award, is foldable and fully software- and sensor-driven.
“Mando Footloose is being introduced at Capi stores first, before the bike becomes available at upmarket high-street department stores. Large-scale promotions will be initiated to make this introduction at Capi stores on Amsterdam Airport Schiphol a success. Capi’s flagship store in Lounge 1 will be completely Mando-themed, featuring various large in-store Mando presentations, posters and gate sleeves,” says Peter Wiggers.
“Just outside Capi’s Lounge 1 shop, the counter store operated by Capi will be turned into an experience store. Travellers are given the opportunity to take a Mando bike for a test ride and try out all the features. Test rides are also possible at Capi’s landside store at Schiphol Plaza. In collaboration with Schiphol Media, a substantial advertising campaign will be launched. In the public shopping area of the airport, large TV screens will show adverts.
Capi distributes electronics through owned shops at airports in Amsterdam, Frankfurt, Munich, Berlin, Helsinki, Oslo, Stockholm, Gothenburg, Johannesburg and Cape Town. It is the largest electronics airport retailer and B2B-distributor for airport retailing in electronics.