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Derby Cycle: Reorientation Sports Segment

Sales & Trends

CLOPPENBURG, Germany – Derby Cycle started a ‘reorientation’ of its offering in Sports bikes under the Focus, Cervélo and Univega brands. For this process Marc Faude has been appointed manager of the new Product Unit Performance. Faude worked earlier for Specialized and Trek.

Derby Cycle: Reorientation Sports Segment
Marc Faude has been appointed manager of the new Product Unit Performance. – Photo Derby Cycle

Faude started July 1 at Derby Cycle where he is in charge of product and brand management as well as development activities of all sportive brands at Germany’s biggest bike maker. He will take the lead in the reorientation process for which he is reporting directly reports Derby’s MD Thomas Raith.

‘Expert in Sports segment’

“Marc Faude has over 20 years experience in the bike business and is widely regarded as an expert, especially in the Sports segment. He is the right person for the process of further promoting our sportive brands Focus, Cervélo and Univega,” said Thomas Raith. He continued: “By creating this new Product Unit we are optimizing our internal processes in order to be able to offer extraordinary and inspiring products to our customers.”

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