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Taiwan Sees Export to Europe Drop Hard

Sales & Trends

TAIPEI, Taiwan – 2013 was a difficult year for the global bicycle industry. This caused the export of complete bikes as well as components from Taiwan to drop hard; in double digit figures.

Taiwan Sees Export to Europe Drop Hard
Giant President and TBEA chairman Tony Lo: ‘Now is the time to develop specific sports bikes for women.’ – Photo Arnauld Hackmann

At a presentation during last week’s Eurobike, the Taiwan External Trade Development Council (TAITRA) said that the export of Taiwanese bicycle manufacturers to Europe, their most important export market, dropped 15% in 2013. However, the global export value increased to a total of US$ 1.7 billion.

51% of Taiwan’s total export in bicycles (1.9 million units) and components goes to Europe. The total European export value stood at US$ 730 million in 2013. “The bicycle industry in Taiwan has been developing during its history, making the island the ‘high end bicycle kingdom’ it is today,” said Agnes Hwa-Yue Cheng (Taipei Representative Office in Germany). “The integration of the island’s upstream and downstream supply chain, put its at the forefront of the worldwide industry.”

2014 promising

“2013 was not a good year,” added Giant President and Taiwan’s Bicycle Exporters’ Association (TBEA) Chairman Tony Lo at the TAITRA presentation. According to the TBEA Chairman 2014 will be a promising year. “Just look at this bustling trade show,” he said. Lo sees new opportunities and seized his chance to talk about Giant’s Liv brand that focuses exclusively on women. “In the past women only rode ladies bikes and no sports bikes, but women became more and more sportive. Now is the time to develop specific sports bikes for women. This is a new beginning.”

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