News Article

Fast Forward Wheels Announces Exclusive Distributor for US Market

Sales & Trends

ZWOLLE, the Netherlands – Fast Forward Wheels BV (FFWD), a hi-end wheel maker based in the Netherlands, has appointed Radial Sports LLC exclusive US distribution rights.

Fast Forward Wheels Announces Exclusive Distributor for US Market
FFWD Wheels is increasing its commitment and visibility in the US and will also have an expanded presence at Interbike in September for a second year. - Photo FFWD

“As we continue to achieve significant year over year growth and further expand our global distribution network, it is vital to have partners that reflect FFWD’s high-quality standards and who are focused on developing the IBD retail channel. We have found this partner in Radial Sports,” stated Rolf Timmerman, Director of FFWD Wheels.

Commitment and visibility in the US

Effective immediately, Radial Sports will manage sales, service and support of FFWD Wheels in the United States. Radial Sports has been a distributor for the brand since 2012.

With sponsorship of 3 domestic professional teams – Team SmartStop, Astellas Pro Cycling and BMW p/b Happy Tooth in 2015, FFWD Wheels has increased its commitment and visibility in the US and will also have an expanded presence at Interbike in September for a second year.

‘Milestone’

“We are thrilled to formalize exclusivity with FFWD Wheels, the brand shares our passion of performance and innovation and this milestone will enable us to further advance and develop the US market,” stated Jon Davy President of Radial Sports. “The addition of new regional sales representatives, technical support staff, a minimum-advertised price policy and dealer B2B site are already in place and we continue to welcome new dealers to this fantastic wheel brand.”

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