News Article

Marzocchi Goes To Fox

Sales & Trends

SCOTTS VALLEY, USA – Since last July’s announcement by owner Tenneco to stop with Marzocchi speculations on who’s to take-over the renowned suspension brand started. Now it’s clear; Fox Factory Holding Corp. announced yesterday that through certain of its subsidiaries, the listed company, “Has entered into a definitive agreement to acquire certain specified assets of Marzocchi’s mountain bike product lines.”

Marzocchi Goes To Fox
Fox CEO Larry Enterline, ‘This transaction will allow Fox to drive increased top-line growth and profitability.’ – Photo Fox

Fox expects the transaction to close before the end of this year and it is subject to customary closing conditions and is not expected to have a material impact on its anticipated financial results in either fiscal 2015 or 2016.

Only MTB suspension products

The Fox statement specifically point to only Marzocchi’s suspension product for Mountainbikes. It leaves out Marzocchi’s business in the design and manufacturing of motorcycle fork suspension parts. The MTB and motorcycle suspension parts will till the end of 2015 be manufactured at the Marzocchi plant in Bologna, Italy.

Expansion to more price points

“We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for Fox to further expand the penetration of our bike suspension products across more price points,” stated Larry L. Enterline, Fox’s CEO. “The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide. We expect this transaction will bring together and strengthen two highly complementary product lines and allow for Fox to leverage its marketing, engineering, distribution, and supply chain resources to drive increased top-line growth and profitability.”

The take-over of Marzocchi’s MTB business follows on the acquisition by Fox Factory Holding Corp. of Race Face and Easton Cycling businesses last December.

Comment on this article