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Tern Enters New Markets at 5th Anniversary

Sales & Trends

TAIPEI, Taiwan – Founded as a folding bike company five years ago, Tern is celebrating this anniversary with the introduction of a completely new bike line developed in collaboration with the Japanese design studio Kitt Design.

Tern Enters New Markets at 5th Anniversary
The Roji, which means alley, bike come in four models. – Photo Tern

At the upcoming Taipei Cycle Show, Tern will launch the non-folding ‘Roji’ Bikes and open a new chapter in the company’s commitment to sustainable transportation. The Roji bikes come in four models, the urban-styled RIP and Clutch, and the classically styled Rally and Gleam. According to Tern, “with 650C tires, and unique geometry, the Roji bikes are specified for urban riding and Asian body-types. Thanks to smaller wheels, they’re a great fit for tight spaces, and with simple 1×8 gearing, they’re versatile yet low maintenance.”

Global distribution network

Since the start of the company, Tern developed a global distribution network covering more than 70 countries. “We continue to grow the business and promote cycling around the world”, says the company in the press release. “Our widely publicized Cargo Node Kickstarter campaign with Xtracycle raised more than USD 150,000 from backers across three continents, further establishing the utility and relevance of folding bikes in cities. Whether unveiling full-sized performance road bikes with the convenience of a compact fold, or promoting ‘multi-modal-touring,’ we are at the forefront of technology in cycling.”

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