E-Bike Sales Shows Double-Digit Growth in Main Markets
AMSTERDAM, The Netherlands – 2015 electric bike sales in the Netherlands surged with a big 24%. The other main market in Europe for e-bikes – Germany – also showed big double growth last year and which is continuing to grow further with e-MTBs, as Accell Group (e-bike market leader) reported last week in its trading update.
According to Dutch industry-association Rai some 53,000 more e-bikes were sold last year in the Netherlands compared to 2014. In that year total sales stood at 223,000 units; in 2015 the total came in at 276,000 e-bikes; resulting in a 24% growth. The 276,000 e-bikes sold is excluding speed e-bikes. Sales of this category upped with 43% to 3,571 units.
The e-bike sales hike made the average sales price for a new bike sold at the Dutch IBDs to reach record levels of over one thousand euro; € 1,058 to be exact! With the 24% growth e-bikes were the big shining star in a bicycle market that proved depressed for other categories. The total Dutch market saw sales drop by 6.4% to below the one million units level; to 983,000. By the way, this drop was expected. In particular as in the last quarter of 2014 bike sales increased to extraordinary levels caused by the end of a tax-incentive scheme on the purchase of new bicycles used for commuting.
Likewise development as in Germany
With the big e-bike sales growth Holland shows a likewise development as in Germany. Also in this well-developed market for electric bicycles 2015 sales posted double digit growth. The sales volume stood at 535,000 units; 11.5% more compared to the 2014 volume. E-Bike production in Germany saw a 37% growth from a quarter of a million units in 2014 to well over 300,000 units last year. In Germany electric bicycles now account for 12.5% of the total bike sales; in Holland the e-bike market share in 2015 reached 28%. This figure is close to the development Bosch predicts for the e-bike market in Europe in the next five years.