News Article

Décathlon Grows with Astonishing Pace

Sales & Trends

VILLENEUVE D’ASCQ, France – The growth figures of the world’s biggest sporting goods retailer are astonishing. In the past three years (2012 – 2015) Décathlon managed to grow by 30% in turnover and by 45% in the number of stores it operates; currently in 30 countries.

Décathlon Grows with Astonishing Pace
In the top three countries with the biggest number of Décathlon stores stands China (including Taiwan) at 2nd place. – Photo Bike Europe

By the end of May 2016 Décathlon operated a total of 1,065 stores worldwide. In 2012 that number stood at 736 stores. On its home market France the sporting goods retailer has the biggest number of stores with 392. In China and Taiwan the store count stands at 169 (including 8 for Taiwan) while the top three countries with the most Décathlon stores is Spain with 139.

World’s biggest bicycle retailer

In 2012 Décathlon’s sales amounted € 7 billion. By the end of 2015 this has grown into € 9.1 billion; a 30% growth in just three years. Currently the company has a staff of 70,000. Sporting goods giant Décathlon is considered to be the biggest bicycle retailer in the world. The company bike sales is estimated at over 3.5 million units worldwide.

Décathlon is participating in the Bike Europe supply chain Conference which takes place August 30 at Eurobike. Frederic Van Steirteghem, the company’s strategic buyer for the bike business, is one of the speakers.

For more on this Conference: www.bike-eu-conference.com/