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Reynolds Crosses Over from Biketubing to Bikewear

Sales & Trends 1043

BIRMINGHAM, UK – British cycle tubing brand Reynolds Technology has teamed up with the co-owner of iconic menswear store Oi Polloi, Nigel Lawson to design and launch a contemporary collection of Reynolds casualwear.

Reynolds Crosses Over from Biketubing to Bikewear
British cycle tubing brand Reynolds Technology launching Reynolds casualwear. – Photo Bike Europe

Legendary with winning more Tour de France races than any other brand, Reynolds and their licensee Heritage Apparel Limited have developed an AW’17 menswear collection in conjunction with the Manchester retailer, all bearing the famous 531 and 753 Reynolds decal branding.

Established in Birmingham England in 1897, Reynolds 531 (launched in 1935!) is still much revered to. Inspired by this  heritage the collection references classic cycling pieces for detailing and styling and comprises of t-shirts, polos, track tops and outerwear. The collection will be available in selected UK retailers from August 2017.

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