News Article

New Bike Show Launched in UK

Shows & Events

LONDON, UK (November 19) – The UK has a bicycle show again in the nation’s capital. The Business Design Centre launched The International Cycle Show 2002 staged 26 – 29 September 2002 in London. The new exhibition, called Cycle, is not just a trade and consumer show but has big ambitions. Surely one of the […]

LONDON, UK (November 19) – The UK has a bicycle show again in the nation’s capital. The Business Design Centre launched The International Cycle Show 2002 staged 26 – 29 September 2002 in London. The new exhibition, called Cycle, is not just a trade and consumer show but has big ambitions.
Surely one of the success factors for Cycle 2002, is that the new show may offer an alternative for the numerous ‘travelling road shows’ organized by bike manufacturers and importers every September. During the launch of Cycle 2002 which took place end October in London, Event Director Michael Bennet said, “We would ask manufacturers and distributors to consider re-assessing the need for all of their own regional ‘travelling road shows’ in the light of the opportunities that Cycle 2002 now offers them. Surely, it makes sense for the manufacturers to exhibit their new products to the trade at one designated custom-built venue for a limited number of days rather than spend much more time in touring the country in the hope of attracting buyers to much smaller regional ‘road shows’.”
Another success factor of the new Cycle 2002 bike show is in its timing. By the end of September, there’s only three months left to the event that makes or breaks the bike business in the United Kingdom. The new London show offers manufacturers and distributors the possibility to display their Christmas offers to IBD’s and wholesalers. It provides them with the possibility to top up their product ranges in the all-important lead-up to Christmas. More about the new UK Cycle Show in Bike Europe’s November issue which is distributed this week. Also click to www.cycleshow.co.uk

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