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Velo Presents New Aftermarket Approach at Demo Day & Eurobike

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Velo, one of the biggest saddle makers in the world, is participating in Demo Day while the company is also planning to get into the spotlights at this years Eurobike. The major manufacturer of saddles for the OEM market is

Velo Presents New Aftermarket Approach at Demo Day & Eurobike

BAD NAUHEIM, Germany – Velo, one of the biggest saddle makers in the world, is participating in Demo Day while the company is also planning to get into the spotlights at this year’s Eurobike.

The major manufacturer of saddles for the OEM market is working on a new strategy for its aftermarket product lines. And wants the European bike sector – in particular distributors and dealers – to get acquainted with it.

That almost every Eurobike trade visitor will get the message on Velo’s new AM strategy and products is something that Velo has entrusted ITMS Marketing with.

The Frankfurt based agency is best known in the bicycle industry for having guided the JD Group to branding success in the e-Bike market with TranzX PST. ITMS Marketing was chosen by Velo to conceive and spearhead Velo’s new campaign.

That campaign will target dealers and consumers aiming to get more display space in retail for Velo and its two saddle sub-brands Senso and Plush. The two brands will be given distinct new positioning, with a more emotional message and unique new designs. Next to diverse retail promotions and PR to capture consumer interest; a complete point of sale concept is to be introduced with marketing tie-ins for both bicycle dealers and consumers. Velo is at Eurobike in Hall B2, booth 503.

 

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