News Article

DealerCamp Adds Consumer Day to Event

Shows & Events

PARK City, USA – Lifeboat Events announced the addition of a consumer day to the 4th edition of DealerCamp. On top of that the 2013 DealerCamp event will be staged later than in previous years.

DealerCamp Adds Consumer Day to Event
Lifeboat Events felt the time was right to add a consumer day to Dealer Camp.

The 2013 dates for DealerCamp are Thursday, July 25th and Friday, July 26th as trade days and Saturday, July 27th as a consumer day. “From the day we announced DealerCamp in late 2009 we have always had a consumer day in mind to further enrich the value proposition for all participating brands, without distracting from the core B to B component”, stated Lance Camisasca, Lifeboat Events’ president.

“After thoroughly discussing the idea with the industry we felt the time was right to proceed and we are very excited about assembling two full days of business to business time, followed by a consumer day.”

Raleigh America
“We love the idea that consumers will have a chance to try our newest products in a truly world class venue, and that we can offer the unique opportunity to connect consumers”, said Chris Speyer of Raleigh America and Diamondback.

Camisasca continues: “the consumers in and around Salt Lake City and other key markets in Utah will be very attractive to DealerCamp’s 2013 exhibitors, as this region of the country has been anxious for cycling brands to show their products and meet with riders new and old.”

More exposure
“Additionally, cost for brands to participate in DealerCamp will drop 25-percent to create more exhibiting value with less total investment. Deer Valley Resort remains one of the most epic riding experiences in the country, just 36 miles from downtown Salt Lake City and its international airport, Deer Valley Resort in incredible Park City have proven to be a winning location for the bicycle industry”, says Lance Camisasca.

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