News Article

Interbike To Build Momentum for e-Bikes in US

Shows & Events

SAN JUAN CAPISTRANO, USA – Interbike, the largest bicycle industry trade show in North America, wants to help in building momentum within the electric bike movement by launching the country’s first Electric Bike Media Event. The goal of the event is to gather electric bike manufacturers, industry experts, mainstream consumer media and cycling media for test-rides and education on one of the hottest growing segments outside of the United States.

Interbike To Build Momentum for e-Bikes in US
Interbike MD Pat Hus: ‘Time is right to raise awareness of the electric movement.

“It’s no secret that electric bike sales are exploding in Europe and Asia, and are creating both a new revenue stream and a different, unique consumer for bicycle retailers,” said Pat Hus, Managing Director for Interbike. “In countries like Holland, 20% of all bike purchases are electric – and the numbers are growing steadily. As the leading event organizer in North America for the bicycle industry, we felt that the timing was right to create this initiative and help showcase the benefits of these products to the mainstream media, and ultimately raise awareness of the electric movement.”

Limited access event
The first year event will take place February 12-13, 2013 at the Terranea Resort in Rancho Palos Verdes, CA. It will be a limited access event that will be open to 15 sponsors, who will have an opportunity to interact with journalists in attendance, showcase their products/technology and allow them to test ride the product all in one spectacular location.

Sponsorship commitments
Interbike has already received sponsorship commitments from SRAM, Prodeco, Easy Motion USA, Bikes Belong and Currie Technologies (the makers of IZIP and eFlow). Larry Pizzi, President of Currie Technologies, applauds Interbike’s decision to create the event.

“We have to be proactive in educating the public on the benefits of electric bike technology,” said Pizzi. “The Electric Bike Media Event is the perfect platform to do so.”

Consumer media
With the task of securing key consumer media journalists for the event, Interbike has retained the services of Truth Be Told Public Relations (TBTPR) in Beverly Hills, CA. TBTPR has already confirmed participation from several major national & regional outlets, whose combined circulation is more than 4 million readers.

Comment on this article