Eurobike’s Demo Day Sees Strong Growth
FRIEDRICHSHAFEN, Germany – Eurobike’s Demo Day is this year not taking place in Argenbühl; some 50 kilometers from Friedrichshafen. The relocation to Eurobike’s show ground results in a significant increase in exhibitors for the Demo Day, which will take place on Tuesday, August 26, 2014.
“At present, more than 140 companies (189 brands) have registered for the test ride day, and the area reserved for this special exhibition has increased by more than 10%,” says Eurobike project manager Dirk Heidrich.
For many exhibitors, the move from Argenbühl directly to the fairgrounds is a compelling argument to be part of Eurobike Demo Day. For visitors and particularly for the exhibitors, easier logistics were crucial for using the day before the fair opens to make initial contacts with trade visitors and media.
In line with exhibitors needs
“The relocation of Demo Day is something that is in line with the needs of the exhibitors,” says Messe Friedrichshafen, the Eurobike organizers, in a press release. “The setting up of booths on the exhibition grounds and participation in the test ride day can now be better and more easily coordinated. In the meantime the various test ride routes for mountain biking, road cycling, and ebike riders have been defined and planned in the vicinity of the exhibition grounds.”
“All routes are signposted and will offer ideal conditions for all types of bicycles,” says project manager Heidrich. The plans include separate mountain biking testing grounds to be created directly on the new Demo Day site; the northern access road to the exhibition grounds will be inaccessible for cars on that day. In addition, a variety of routes will lead up through the adjacent forest to a viewing platform. There the test bikers will be rewarded with a beautiful panoramic view of Lake Constance and the Alps.
As the world’s most important meeting place for the industry, Eurobike 2014 takes place from August 27 to 30. In total, more than 1,200 exhibitors, over 40,000 trade visitors, and nearly 2,000 journalists from around the world are expected.