Accell and Decathlon Present Strategies at Supply Chain Conference
FRIEDRICHSHAFEN, Germany – At a Conference on the supply chain of the bicycle industry in Europe the biggest in bikes will present their strategies on bringing leadtimes down. Accell Group and Decathlon as well as other speakers also dig deep in what conditions are to be in place to achieve the intended result; increasing the speed to market and optimizing supply to demand.
On Tuesday 30 August, one day before Eurobike 2016 starts, this Conference organized by Bike Europe takes place at Messe Friedrichshafen (Room Berlin, Conference Center East).
Meeting consumer demands
Changing consumer behavior is forcing the European industry to transform. Internet browsing consumers nowadays insist on having the products of their choice in hours and not in weeks. To meet such consumer demands leadtimes for OEM component orders must come down.
Production closer to markets
Bringing leadtimes down can only be achieved by changing the current supply chain and instead of sourcing components in Asia production closer to markets is needed. But is switching production from Asia to Europe the only solution, or are there more options open to component makers? And what benefits come with increased speed to market and being fast?
These questions will be addressed at the Conference from an industry as well as from a retailer’s perspective in presentations by supply chain experts. On behalf of Accell Group Jeroen Both – Chief Supply Chain Officer and member of the Board of Directors will do a presentation which is titled ‘The supply chain issue interpreted’.
The retailer’s perspective on why it is necessary to bring leadtimes down is presented by Frederic Van Steirteghem. He is strategic buyer of Decathlon mainly in charge of the bike business.
The question whether there are other possibilities for bringing leadtimes down will be answered by Benno Messingschlager, CEO of Messingschlager GmbH & Co. KG. He will present his views in a presentation that is named ‘The supply chain issue addressed differently’.
Next to these key note speakers also Bike Europe’s editor-in-chief Jack Oortwijn will address the supply chain issues of the bike industry in Europe. His presentation will explain what other reasons there are that forces the bicycle sector to shorten leadtimes; like the hard paced growth of capital tied up in sourcing and inventories. He will also present an overview on what initiatives on bringing production (of for instance alloy frames) back to Europe has brought about so far.
Executive panel debate
After the four speakers an Executive Panel debate will take place. On the basis of theses various captains of industry will discuss for instance whether it is technology wise possible to switch from production in Asia to Europe.
After the Executive Panel debate there’s a Q&A session scheduled.
Reception & registration
The Bike Europe supply chain Conference starts on August 30 at 13.00 with the reception and registration of the participants. The program includes ample opportunities for networking.