Show Manager on Interbike 2017: ‘It Could Have Been Worse’
LAS VEGAS, USA – Interbike was staged for the final time in Las Vegas last September and marked the end of an era. It was not a happy end as show manager Pat Hus pointed out that “the demo and expo were definitely smaller than last year, which is disappointing but trade shows are truly a reflection of their industry.”
For 2018 Interbike has set its sights on its new home in Reno Tahoe to boost the event after years of discussions with the industry. However, Pat Hus’ comment on the “difficult business climate of the US bicycle industry over the past two to three years” is not most promising. “We feared that it could have been much worse based on all the general business climate of the bike industry, but the good news is that people showed up and people seemed very positive,” Hus said.
Feedback on move to Reno Tahoe
“When revenues constrict in any business, marketing spend is the first place that tends to get reduced. Still, the brands that had a presence at the show and the retailers that made the trip are to be praised for investing in the event during a down market – and from many of the conversations that I had with both, the choice to attend was the right one. Feedback on the move to Reno Tahoe was also very positive and we have exceeded our expectations on contracts received already for 2018.”
Considerable number of e-bike test rides
Unlike most other categories, the e-bike enjoys a growing interest from North American consumers and dealers, also at Interbike. Not surprisingly it was just Raleigh Electric president Larry Pizzi who reported to have had the best show in five years. “Not only did we see a steady stream of traffic, we had retailers wanting to write orders. A great show for Raleigh Electric overall.”
Also Focus and Kalkhoff USA GM Dan Delahanty was positive about Interbike 2017: “The show was very successful for Focus, especially in launching our new line of e-bikes. Key to our success was the opportunity for retailers and media to test ride our bikes at Outdoor Demo and then meet at the Expo to talk business.”
According to Interbike more than 1,700 attendees tested e-bikes from more than 30 brands and conducted over 6,000 test rides.
Interbike in 2018
Next year Interbike Marketweek will take place in the Reno Tahoe region beginning with a new consumer demo and festival in North Lake Tahoe, CA, September 15-16, followed by OutDoor Demo on September 16-17, 2018, and closing with the Interbike Expo September 18-20, 2018.