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Agenda Finalised for Bike Europe’s Omni-Channel Conference 

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FRIEDRICHSHAFEN, Germany – The main theme of the Bike Europe Conference is: Facing the Challenges of Omni-Channel. This theme has everything to do with current growth of online sales. How this impacts the future of shopping is the predominant factor for switching to new business models. They are needed to survive the current retail revolution.

Agenda Finalised for Bike Europe’s Omni-Channel Conference 
Next to 5 keynote speakers the Bike Europe Conference agenda includes Q&A sessions, interviews as well as drinks and finger-foods. – Photo Peter Hummel

How the future of shopping will look like is addressed by one of the keynote speakers at the Bike Europe Conference taking place at Messe Friedrichshafen on 29 August, one day before Eurobike 2017 starts.

Global retail market space

Speaker Jorij Abraham will kick off the Bike Europe Conference as his presentation on how consumers will shop in 2020 and beyond presents the outline for all new business models. The future of shopping is the central question of a continuous research program in which more than 1,000 retail experts work together. Professor Abraham will present the highlights of this study taking into account changing consumer behaviour, new technological developments and the rise of the global marketplaces. His presentation will be concluded with concrete strategic alternatives for retailers to re-position themselves for the global retail market space.

Current omni-channel initiatives

The second speaker at the Bike Europe Conference will scrutinize and explain the omni-channel strategies of a variety of bike companies. Next to distribution also new pricing and (distributor – dealer) margins policies will be clarified. Bike Europe editor-in-chief Jack Oortwijn will offer a helicopter view on the current omni-channel related happenings in the cycling sectors of Europe and North America. He will also touch on other aspects that come with omni-channel; like what the supply chain, manufacturing and shipping consequences are of consumer direct purchasing programs.

Bike Exchange marketplace

What omni-channel brings to online retailing will be explained by one of the Conference Partners; Bike Exchange. This is an online platform/marketplace for buying or selling bicycles, e-bikes as well as P&A. Bike Exchange brings together brands/suppliers, dealers and consumers by creating online communities in various countries.

bike sppot platform

Another platform to be introduced and explained at the Bike Europe Conference is bike sppot. This is a one stop shop where all bike and sporting goods producers can benefit from the compatibility of different surface treatment technologies. Yavor Peshev who has been working in the powder coating industry more than 15 years, will explain the speed and efficiency benefits the bike sppot platform brings for the supply chain of OEMs.

Dealing with what comes with omni-channel

The Conference final keynote speaker will explain that brands must adopt effective strategies to deal with pricing transparency; channel alignment (offline and online), people and culture issues as well as operational process implications that come with omni-channel. Matthijs Rosman (MBA) will address these topics. He is partner at RevelX consultancy and has two decades of experience at the intersection of marketing, sales and service.

Still possible to participate

The Bike Europe omni-channel Conference starts on August 29 at 13.00 and ends at 17.00. It takes place at Messe Friedrichshafen (Rooms Berlin and Paris, Conference Center East). Next to the 5 keynote speakers the agenda also includes Q&A sessions and interviews. After the closing of the Conference drinks and finger-foods will be served for offering networking opportunities.
It‘s still possible to participate the omni-channel Conference. The participants fee is set at €195. For paying Bike Europe subscribers to the magazine the participants fee is set at €145.  Here’s more information and for registration details: www.bike-eu-conference.com

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