Giant Partners with Rabobank on Apparel
LELYSTAD, the Netherlands – Giant will continue as the official bike sponsor of the Rabobank cycling teams for the fifth consecutive year. The 2013 agreement includes that the Taiwan based bike maker will also supply all team apparel, including racing, training and casual gear, for Rabobank riders and staff.
It also means that Giant, with its extensive global network of retailers, gains the exclusive rights to market and sell Rabobank team apparel worldwide. This year (and long time) bike wear sponsor of the Rabobank team is Dutch AGU.
The extension of the existing sponsor contract includes all Rabobank pro cycling teams. These consists of the Rabobank men’s road and cyclocross team, the Rabobank-Giant Off-Road team and, with its Liv/giant women’s brand, the Rabobank women’s team led by Olympic and World Champion Marianne Vos.
“Rabobank and Giant have been great partners since 2009,” said Giant CEO Tony Lo. “We build bikes that help them win world championships, and their feedback pushes us to develop world-leading technologies. We’re excited to now extend that partnership into apparel.”
New department of cycling gear
As part of its initiative to expand its rider apparel development, Giant recently appointed industry veteran Stan Mavis as its new Global Executive Director of Rider Gear. Mavis, who co-founded Pearl Izumi in the US and served as president of the Sugoi apparel brand, is spearheading the design and development of apparel for the team.
To help produce the highest quality racing apparel, Giant has partnered with performance apparel specialists Etxeondo. The Spain based company has a well-earned reputation for quality and reliability.