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SRAM’s Vision on Future of Bikes & Biking


SCHWEINFURT, Germany – “I think the e-bike will be an important subsection for the future market”, says SRAM CEO and founder Stan Day in an animation about the SRAM Urban Days 2013.

SRAM’s Vision on Future of Bikes & Biking

“In the urban setting, I still see the mechanical bike as being in the majority”, was one of Stan Day’s other remarkable comments made during the Urban Days.

For this event SRAM invited the international media to learn SRAM’s Urban vision and the successful transformation from a gear hub production facility to the EDTC (European Development and Training Center).

Click here to watch the animation

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