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SRAM Adapts Aftermarket Strategy In France

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CHICAGO, USA – As part of SRAM’s European aftermarket development strategy the parts and components manufacturer announced some major changes in its distribution network in France.

SRAM Adapts Aftermarket Strategy In France
‘France has always been a key market for SRAM.’ – Photo SRAM

The historical Zipp partner and SRAM distributor, Dagg distribution will no longer distribute the SRAM brands. The long-term SRAM distributor Savoye SA will continue to distribute all the SRAM brands, together with a new distributor. As of May 1th Comet S.L. and Winora completed the French distribution network for SRAM, RockShox, Avid and Truvativ.

Customer’s support

“It’s important we have a distribution network in Europe that supports customers to the highest level”, said SRAM’s

CHICAGO, USA – As part of SRAM’s European aftermarket development strategy the parts and components manufacturer announced some major changes in its distribution network in France.

Director of Aftermarket Sales EMEA, Ian Young. “France has always been a key market for SRAM and one that requires specialist knowledge within its distributors in order to develop the SRAM portfolio.”

“We are confident our distributor partners in France have this knowledge and can provide the highest levels of service and sales to the country’s dealers across all our brands.”

 

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