Global Cycling Market Valued at € 38.5 Billion
PARIS, France – At Eurobike 2013 the international bike sector gathers again. What’s at stake for all exhibitors and trade visitors is getting a slice of the € 38.5 billion big cake.
A recent survey on the global cycling market by the Paris, France based NPD Group, a provider of consumer and retail market research information for a wide range of industries, revealed the € 38.5 billion size (US$51 billion) of the 2012 worldwide bike market at retail level, after VAT.
Retail tracking data
The survey estimates that, around the world, 132.3 million bicycles (including e-bikes) were sold last year. The total value of that sale at retail level stood, according to the survey, at € 25.0 billion (US$33.1 billion). Average sales price per bike was calculated at €189.
The NPD Group gathered its statistics with the support of retail tracking data from significant sport retailers. The market researcher further valued bikes and parts & accessories sales (excluding apparel and footwear) at € 36.4 billion (US$ 48.2 billion). Bike apparel and footwear value stood at € 2.1 billion (US$ 2.8 billion).
Biggest category in sport market
The NPD data, provided exclusively to Bike Europe, further notes that bikes, as well as the related parts and accessories including apparel and footwear, holds a 14% share of the global sports market. With that the global population devoted 14% of all expenses on sport towards bikes and the related parts and accessories in 2012. Including the sale of bicycles for day-to-day transportation this makes cycling the biggest single category in the worldwide sport market. The sport market was valued at € 272.6 billion (US$ 360.6 billion) in 2012 by the NPD Group.
Survey for 13 major segments
Next to a breakdown in bikes and P&A sales per country, NPD’s global cycling market survey quantifies the bike market at retail level in 13 major segments. This includes sales by bike categories (electric bikes, city/mobility bikes excluding e-bikes, mountain bikes/all terrain bikes and kids bikes) as well as by repair services, rental services, components, baby seats, locks, pumps, lights, and helmets.