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Global Cycling Market Valued at € 38.5 Billion

Sales & Trends

PARIS, France – At Eurobike 2013 the international bike sector gathers again. What’s at stake for all exhibitors and trade visitors is getting a slice of the € 38.5 billion big cake.

Global Cycling Market Valued at € 38.5 Billion

A recent survey on the global cycling market by the Paris, France based NPD Group, a provider of consumer and retail market research information for a wide range of industries, revealed the € 38.5 billion size (US$51 billion) of the 2012 worldwide bike market at retail level, after VAT.

Retail tracking data

The survey estimates that, around the world, 132.3 million bicycles (including e-bikes) were sold last year. The total value of that sale at retail level stood, according to the survey, at € 25.0 billion (US$33.1 billion). Average sales price per bike was calculated at €189.

The NPD Group gathered its statistics with the support of retail tracking data from significant sport retailers. The market researcher further valued bikes and parts & accessories sales (excluding apparel and footwear) at € 36.4 billion (US$ 48.2 billion). Bike apparel and footwear value stood at € 2.1 billion (US$ 2.8 billion).

Biggest category in sport market

The NPD data, provided exclusively to Bike Europe, further notes that bikes, as well as the related parts and accessories including apparel and footwear, holds a 14% share of the global sports market. With that the global population devoted 14% of all expenses on sport towards bikes and the related parts and accessories in 2012. Including the sale of bicycles for day-to-day transportation this makes cycling the biggest single category in the worldwide sport market. The sport market was valued at € 272.6 billion (US$ 360.6 billion) in 2012 by the NPD Group.

Survey for 13 major segments

Next to a breakdown in bikes and P&A sales per country, NPD’s global cycling market survey quantifies the bike market at retail level in 13 major segments. This includes sales by bike categories (electric bikes, city/mobility bikes excluding e-bikes, mountain bikes/all terrain bikes and kids bikes) as well as by repair services, rental services, components, baby seats, locks, pumps, lights, and helmets.

More at or contact sport industry analyst, Renaud Vaschalde at

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