French E-Bike Market Follows Upward Trend
PARIS, France – Like on other leading European markets, bicycle sales in France surged in volume and turnover last year. Also e-bike sales are up big and are now becoming trend setting. The total value of the bike and P&A market increased by 7.5% to 1.616 billion euro.
The frontrunner on the French market is the e-bike which generated double digit growth figures again in 2014. Last year the French bought 77,500 electric bicycles an increase of 37% compared to 2013. The e-bike is shaking up the French bicycle mobility market as folding bikes also booked sharp growth figures (+14%) while the classic city bike sales declined by 5.4%.
Close to 3 million bikes sold
French industry organizations Univelo and FPS report growth in overall bicycle sales in 2014 of 7% to 2,977,600 units, representing a total value of 918,8 million euro. The average retail price rose by 8.5% to 307 euro. Sales of parts and accessories increased by 6% to 697,3 million euro compared to 2013.
Changing retail landscape
The big winner in the French distribution channels for bikes and bike products are the webshops. Last year they managed to grow their business by 29% in the sale of complete bikes and 24% in value. IBDs increased their bicycle sales by 6% in turnover and hold a 50% market share. Sports supermarkets like Decathlon hold a market share of 34% in value, and managed to increase their sales by 12% last year.