News Article

Future of Shopping Forecasted at Bike Europe Conference 

Shows & Events

DOETINCHEM, The Netherlands – How will consumers shop in 2020 and beyond? Where will the current rapid growth of online sales stand by then? Will brick & mortar retail be dead by then? These questions will be addressed by one of the keynote speakers of the Bike Europe Conference to take place at Messe Friedrichshafen on 29 August, one day before Eurobike starts.

Future of Shopping Forecasted at Bike Europe Conference 

On what the future of shopping will bring is the predominant factor for switching to new business models. They are needed to survive the current retail evolution. Omni-Channel is one approach now being considered, or cautiously applied, by many. But what’s the urgency of the need to switch to omni-channel? And holds that true for the whole of Europe or calls the growth of online sales for a country-specific approach. Answers to all these questions will be provided by keynote speaker Professor Jorij Abraham who is Managing Director of the Ecommerce Foundation.

Global retail market space

Keynote speaker Jorij Abraham will kick off the Bike Europe Conference as his presentation on how consumers will shop in 2020 and beyond presents the outline for all new business models. The future of shopping is the central question of a continuous research program in which more than 1,000 retail experts across 30 groups work together. Professor Abraham will present the highlights of this study taking into account changing consumer behavior, new technological developments and the rise of the global market places. His presentation will be concluded with concrete strategic alternatives for retailers to re-position themselves for the global retail market space.

The headlines of his presentation are:
· Retail is dead; long live retail
· We will buy 50% of everything we buy online
· Market places will own 50% of the retail space

Ecommerce expert

Jorij Abraham is part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (a Dutch upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine.

From 2013 – 2017 he has been Director of Research & Advise at (the Dutch Ecommerce Association) and Ecommerce Europe (the European Ecommerce Association with 25,000+ members in 18 countries). He now is Managing Director of the Ecommerce Foundation, a research institute offering practical Ecommerce research for 35+ Ecommerce Associations worldwide. He is also Ecommerce professor at the University of Applies Sciences, TIO.

Conference agenda

The Bike Europe Omni-Channel Conference starts on August 29 at 13.00 and ends at 17.00. It takes place at Messe Friedrichshafen (Rooms Berlin and Paris, Conference Center East). Next to keynote speakers the agenda also includes Q&A sessions. After the closing of the Conference drinks and finger-foods will be served for offering networking opportunities.

The participants fee is set at €195. For paying Bike Europe subscribers to the magazine the participants fee is set at €145.  Here’s more information and for registration details:

Comment on this article