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The relocation to the new SRAM facility will be complete in 2024. – Photo SRAM

SRAM commits to new facility in Taiwan

TAICHUNG, Taiwan - SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing bicycle components for the...

From left to right Dan Liljeqvist, CEO, Herrmans Bike Components, Thorsten Krüger, Global Customer Development Manager, Herrmans Bike Components and Sari Trosien, Accounting and Tax partner in Germany. – Photo Herrmans Bike Components

Herrmans looks for growth in central Europe with German subsidiary

HOLZWICKEDE, Germany – Finnish bicycle component exporter, Herrmans Bike Components Ltd has established a new German subsidiary, Herrmans Bike...

Unofficial reports say that SRAM has taken over the Amprio e-bike components business. - Photo Amprio

Amprio confirms take-over by SRAM

SCHWEINFURT, Germany - SRAM's activities in the e-bike category have entered a new stage now the German e-bike drive systems supplier Amprio is...

Sari Noromies: "We always strive to be a forerunner in this field."

Herrmans reducing its CO2 footprint, bit by bit

A hot topic in the bike industry currently is the quest for more sustainable bike components. The key to reaching real, long-term results, is to...

Yung Fang Plastic Co launched its e-bike belt drive a month before Eurobike. – Photo Bike Europe

New player adds competition to the belt drive market

FRANKFURT, Germany - The demand for e-bikes with a belt drive system is growing. Although Gates Carbon Drive has a sizeable share of the existing...

The new SRAM service centre in Italy will become the company’s seventh service location in Europe. – Photo SRAM

SRAM to open service centre in Italy and expand distribution with...

CHICAGO, US - Component manufacturer, SRAM, is extending its presence in the Italian market by opening a new Technical Service Support Centre....

The new Shimano 105 group set attracts a lot of attention reports the component manufacturer. – Photo Shimano

Shimano reports market cool down for second consecutive quarter

OSAKA, Japan - The global presence makes it possible for Shimano to compensate for fluctuations in various market. Thanks to big differences between...

SRAM has been developing a series of in-boat technologies. – Photo The New York Yacht Club

SRAM diversifies into new business outside cycling industry

CHICAGO, USA - The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious...

Erhard Büchel (4th from right) welcomed the Punjab delegation. - Photo Dreizehnnullvier media/ Ruf

Büchel solidifies ties with India as high-level delegation visits...

FULDA, Germany - The Punjab Government has expressed their gratitude to Büchel Industrie-Holding GmbH for their support in manufacturing bicycles in...

The Syntace portfolio offers a wide range of products ranging from award-winning wheels to hubs, handlebars, seatposts and pedals. – Photo Syntace

Pierer Industrie acquires majority stake in Syntace

WELS, Austria - The news has been rumored in the industry for a while, but it has been officially confirmed this week: Pierer Industrie AG has...