Eurobike Dedicates Entire Day and Special Area To Start-Ups

FRIEDRICHSHAFEN, Germany – Start-ups are transforming the bike market with new approaches, new ideas and new solutions that go way beyond bikes as products. Utilizing digitalization in the bike industry, they are radically rethinking cycling related services. This is something that the whole industry benefits from as it encourages established bicycle companies to continue to develop in an innovative manner. That’s why at the upcoming Eurobike (taking place from 4 to 7 September) is dedicating a day and special area to start-ups.