10 October 2024

“Felt is a pure bike business, operated as such, but with the strong support of Pierer Mobility,” says Felt Bicycles managing director Florian Burguet. – Photo Felt Bicycles

Felt Bicycles still part of Pierer Mobility but now operating out of...

BARCELONA, Spain - The strategy to concentrate on 'Powered Two-Wheelers' by Pierer Mobility AG led to the announcement to part ways with its pure bicycle and e-bikes brands Felt Bicycles and R Raymon. The company wanted to focus on motorcycles and e-bikes including the brands Husqvarna and GasGas E-Bicycles. After the publication of this new strategy, it turned out that Felt Bicycles was still somehow part of Pierer Mobility. To shed some light on the situation, Bike Europe sat down with Felt Bicycles managing director Florian Burguet.

Between 2023 and 2024 there has been a significant shift in market share between new and second-hand speed pedelec sales in Belgium. – Photo Upway

More Belgians opt for second-hand as speed pedelec sales falter

BRUSSELS, Belgium - Over the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium increased by +17.4% compared to the same period in 2023, and by +39.3% compared to 2022, according to figures released by trade association Traxio. However, for new speed pedelecs a reverse trend is seen as sales dropped 17.9% compared to 2023.

Ingo Beutner brings several years of experience within the bicycle industry to his position as MD at Magura. – Photo Magura

Magura completes management team with new MD

BAD URACH, Germany - As German Gustav Magenwirth GmbH & Co. KG announced back in spring 2024, it intends to significantly strengthen its innovative power as part of the future-oriented strategic restructuring of Magura parent company Magenwirth Technologies GmbH (MWT). In this context innovation- and development-oriented Ingo Beutner was hired as additional managing director to the Magura management board.