The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?
Children's bike manufacturer Woom is expanding its top management team by appointing Björn Boos as its Chief Financial Officer (CFO). Together with CEO Bernd Hake and COO Johannes Kisslinger, he will be instrumental in driving forward the ongoing international expansion and strategic evolution of Woom.
German e-commerce giant The Platform Group (TPG) states that it has "fully met" its annual forecast, with significant growth in revenue and earnings. "The organic growth of our platforms was consistently strong, enabling us to successfully decouple from the generally weak retail industry trend," founder Dr Dominik Benner states. The group's activities in the bicycle industry include three online platforms and one brick-and-mortar store.
Testing, inspection and certification company SGS has expanded its global bicycle and e-mobility testing network with the opening of a new laboratory in Bentonville, Arkansas, on 18 May. The new lab will focus on compliance testing for bicycles, e-bikes and other micromobility products destined for North American and international markets.
SponsoredAs e-bike competition intensifies, bicycle brands seek more than just components. They need diverse product possibilities, faster development, and reliable service to respond to market shifts. With over 23 years of experience, more than 370 patents, a 5,000+ m² CNAS-accredited laboratory, and over 20 million systems sold worldwide, Bafang has established itself as a stable, long-term partner.
Besides the inventory crisis affecting demand and external markets nipping at export market share, the Taiwanese bicycle industry has also been forced to look inwards at its manufacturing practices following an exposé report on migrant workers' conditions. Now, 15 months later, a new follow-up report has been published, specifically focused on the bicycle industry. It details how at least 10 manufacturers have adopted no-fee policies in 2025, but there is still a long way to go in transforming policy into practice.
In the Netherlands, fatbikes have become the new scooters. Not legally: a fatbike is still not a separate vehicle category. If it meets the rules for an electrically assisted bicycle, it is an e-bike. If it does not, it may quickly become something else, such as a moped.
As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.
A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.
China appears to be losing its foothold in the United States market, as first-quarter import figures reflect the lasting impact of US President Donald Trump's global tariffs. As markets adjust to last year's volatile rebalancing, a reshaped competitive landscape is emerging, with the old order fading across much of Asia.
Messe Frankfurt has taken up the challenge of getting the derailed Eurobike back on track. The once-leading platform for the e-bike and bicycle industry has lost its glamour in recent years. "A key topic that emerged from the more than 50 industry expert interviews we conducted was Eurobike's lack of focus," Philipp Ferger, manager of Eurobike organiser Fairnamic, told Bike Europe in an exclusive interview. "Our first step was to put up an advisory board — a regular vehicle to exchange views with the industry for many trade shows at Messe Frankfurt."
Patent protection sits at the intersection of market competitiveness and innovation in the bicycle industry. In global supply chains, intellectual property (IP) rights can determine who controls a technological advancement and who gets locked out of it. Companies interested in getting ahead are turning to patent protection for both hardware and, increasingly, software.
