The Scottish Highlands are famous for their relentless trails, rough weather and rocks, making them a natural product torture chamber. For Mark Ravilious and his co-founder Peter Slotwinski, this unforgiving landscape became the perfect proving ground for Intradrive's mission: to eliminate one of mountain biking's greatest pain points, the fragile rear derailleur, and replace it with a new generation of robust, serviceable e-bike gearbox technology.

In the fast-paced world of e-bikes, Preeto stands out by listening closely to its customers. Originally launched for rugged cargobikes, the P110 mid-drive motor evolved into a performance powerhouse. Customers craved more power amid the rising demand for potent engines in sportive e-MTBs and e-SUVs. This article showcases the Chinese brand's commitment to customer-driven innovation under Zhaowei.

As the bicycle industry continuously balances technological innovation, cost pressures, and the need to serve specific target groups as effectively as possible, Shimano offers a solution to manufacturers and retailers with universal CUES components. More than 95 percent of retailers worldwide are already familiar with it.

One of the world's largest automotive suppliers ZF, marked its entry into the e-bike business with a debut at Eurobike in 2018. Specialising in tailor-made open drive systems, the German manufacturers aimed to become a serious competitor to Bosch. However, this has not materialised, leading to a doubtful future. "We have suspended our sales activities in this area," a spokesperson has confirmed to Bike Europe.

Battery theft continues to be a thorn in the side of global e-bike business, an illegal resell ecosystem thriving off of valuable components that are both easy to remove and difficult to trace. The bicycle industry has been moving incrementally toward tackling this issue, but challenges in development and standardisation continue to limit widespread adoption.

LUDHIANA, India - After Indian powertrain giant Hero Motors Ltd. withdrew its planned initial public offering (IPO) in October 2024 on short notice, a new attempt was made for 2026. Although no specific opening and closing dates or price band have been set at this time, the automotive supplier is expected to list this year, 2026. The company's high-profile partnerships with well-known e-bike brands have solidified its relevance in the e-bike world as a drivetrain manufacturer.

NÜRTINGEN, Germany — Bosch eBike Systems has acquired Magura's 50% stake in Magura Bosch Parks & Services GmbH (MBPS), taking full control of one of Europe's largest bicycle and e-bike service and spare parts distributors. Formerly equal service partners since the launch of Bosch's e-bike brand, the partners have not made it clear what prompted the buyout.

SEATTLE, United States - A lithium-ion battery recall on nine models of Rad Power e-bikes might be the last straw for the American company, which filed a warning notice for insolvency just two weeks ago in early November.

SHENZHEN, China - Zhaowei may not be a household name, but there is a good chance its gears power nearby moving products, from car components to office or household appliances. Every day, millions of gears in any possible size are pumped out of its Dongguan, Suzhou and Shenzhen-based factories. Marking a first for the Chinese ODM, it has now entered the e-bike drive market with its own brand identity, Preeto.

Shimano started off 2026 by dropping its State of the Nation report, the first since it was discontinued in 2023. This report details the survey results from 25,000 Europeans across 25 nations, and highlights not only the consumer's cycling experience, but also a core shift in strategy for Shimano.

ROSÀ, Italy - Italian bicycle parts and accessories manufacturer Ursus S.p.A. has acquired a majority stake in component manufacturer Saccon S.r.l. The transaction includes Sacconplast, the in-house division for high-quality "Made-in-Italy" plastic components. No details have been provided on the size of the majority stake acquired and the purchase price.

MASER, Italy - Sidi's transition from family ownership to Italmobiliare's investment holding has brought a profound change in management style and day-to-day operations. The latest quarterly results show a significant increase in revenue, although operating profit is still negative.

FONZASO, Italy - Fashion in cycling apparel and bicycles has long taken a different path, if only because the life cycle and price range of both categories are far apart. Still, there are a lot of parallels, only because the audience is the same. How do both worlds interact, and how can they strengthen each other? Castelli product line manager, Andrew Montgomery, took a deep dive into Castelli's market approach and how the fashion world interacts with its brand strategy.