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  • The Eurobike discussion has entered a new phase since German industry bodies announced they would organise their own trade show. – Photo ZIV
    Shows & Events11:41

    German industry rivals Eurobike with launch of international trade fair

    The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.

  • Sponsored
    Sponsored
    Shows & Events10:35

    Sponsored Taipei Cycle Show 2026: A stable platform in volatile times

    With the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.

  • Citing the “persistently challenging and increasingly volatile market conditions in the United States,” Riese & Müller has announced its withdrawal from the US market. – Photo US dealer Propel Bikes
    Market trends09:30

    Riese & Müller withdraws from US market, citing "volatile circumstances"

    Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the United States market, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the US bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

  • Undoubtedly the most prominent stand at Sea Otter Classic: Amflow – Photo Scott Montgomery
    Shows & EventsYesterday

    Avinox emerges as key disruptor at Sea Otter Classic

    Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

  • The Arkansas Global Cycling Accelerator is dedicated to promoting 10 tech startups focused on cycling. – Photo Shutterstock
    InvestmentYesterday

    Cycling startups from six countries in Arkansas accelerator program

    To leverage access to key investors, industry mentors, and strategic partnerships with leading brands, the Arkansas Global Cycling Accelerator (AGCA) has selected 10 companies for its 2026 cohort. The program is designed to help tech-enabled companies in the cycling industry explore business opportunities in the United States and Arkansas.

  • Ennepetal, August 2025 – Alexander Thun, Co-CEO of THUN, in the company’s production facilitySponsored
    Sponsored
    Business17 Apr 26

    Sponsored New partnership puts THUN products back in the spotlight

    There are products in the bicycle industry whose quality is widely respected and well known among insiders, even if their name rarely appears in the spotlight. THUN is a prime example of this. But that is about to change.

  • During the launch in Munich, the complete Navee e-bike portfolio was on display. - Photos Navee
    Innovations & products17 Apr 26

    Chinese brand Navee unveils e-bike strategy for Europe and the US 

    Navee, best known in European and US markets for its premium e-scooters, has taken a significant step into the European e-bike market. An official launch event on 1 April in Munich, Germany, marked the Chinese mobility brand's "pedalling" debut in Europe, where it aims to compete, for the most part, in the mid-price segment with its speed-pedelec, e-bike and cargobike solutions. Bike Europe spoke to the company at the Taipei Cycle Show to find out more.

  • Column17 Apr 26

    Product is not the problem, maximise margins with merchandising

    Ask ten people in a bike brand how profitable their assortment is, and you will get ten different answers. Ask the product manager and she will point to margin per unit. Ask the supply chain lead and he will talk about complexity cost. Ask the retailer, and the conversation shifts entirely to sell-through and floor turns. Everyone is right. Everyone is also looking at a different piece of the value chain. And because no one has agreed on a shared picture, the product line keeps growing — SKU by SKU, season by season — until it takes an AI chatbot to explain the difference between two models to a confused customer at home.

  • "Trade compliance must have a seat at the decision table in order to get your landed costs right and achieve a competitive cost advantage," says Martin Langner, founder of Bike.Legal. – Photo Shutterstock
    Explainer16 Apr 26

    Why US tariffs are becoming a fixed cost for EU importers

    The United States Supreme Court decision to strike down US President Donald Trump's tariffs, followed by his swift executive order to implement new 10% tariffs, has thrown the global bicycle industry into disarray. In the wake of this political jockeying for control over imports and the billions of dollars they represent, European Union bike importers now face a complicated legal process to recover what they lost to the now-defunct IEEPA (International Emergency Economic Powers Act) tariffs.

  • The Ghost E-Riot MTB is one of the new models that Accell has launched this year as it turns its attention to its Ride to Win campaign, focused on commercial performance. – Photo Ghost
    Financial16 Apr 26

    Accell in 'final steps of transformation' as fundamental reset of business nears end

    Following well-documented financial struggles over the last few years, Accell today has stated that the last debt reduction has further stabilised the company, "while additional funding enabled Accell to accelerate the execution of the final steps of its transformation." As it prepares for this season with a sharpened portfolio of new models and a significantly leaner build after divesting non-core brands, is the once mighty Accell Group now out of the woods?

  • Shimano's return is a major boost for Eurobike, but whether it is enough to save the show remains to be seen. - Photo Eurobike
    Shows & Events16 Apr 26

    Shimano Europe reverses decision and exhibits at Eurobike 2026

    The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.

  • The BLC has evolved into the leading North American industry get-together. – Photo Bike Europe
    Shows & Events15 Apr 26

    US Bicycle Leadership Conference provides a concept Europe needs

    The growing complexity of the e-bike and bicycle landscape, across business, legal and mobility, requires industry alignment from time to time. Europe is left with some small-scale or national gatherings since the German industry association ZIV pulled out of Eurobike. The United States industry organisation PeopleForBikes developed the Bicycle Leadership Conference as the country's foremost education and networking event for the sector. Can this format be adapted for the European market?

  • Sponsored
    Sponsored
    Eurobike15 Apr 26

    Sponsored Driving the next era of drivetrain performance

    The way power moves through a bicycle is changing. Higher torque, smarter integration, and riders demanding more from their drivetrains across every category are reshaping what the industry expects from its components. Gates has been anticipating this shift for years, and the conversation around belt drive has never been louder. The word "conversation" is intentional.

  • Jens Stahlschmidt (r.) left ZEG at his own request while CEO/CSO Fred Schierenbeck (l.) will continue to lead the strategic realignment of ZEG. – Photo ZEG
    Reorganization14 Apr 26

    ZEG takes drastic steps in strategic realignment

    Europe's largest specialist bicycle retail association, Zweirad-Einkaufs-Genossenschaft (ZEG), appointed a new board member as part of its strategic realignment. The recently appointed Matthias van de Loo has assumed the role of chief financial & chief operating officer (CFO/COO). According to the dealer cooperative, "the strategic realignment is consistently pursued, with a focus on implementation and a future-oriented approach."

  • Electric or not, the fastest-growing category in 2025 has been gravel bikes. Their sales have nearly quintupled in just five years. - Photo Cannondale
    Market Report14 Apr 26

    Austrian bicycle market stabilises at new normal in 2025

    After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

  • Subscribers only
    Subscribers only
    Quarterly data14 Apr 26

    Subscribers only 'Made in Taiwan' shifting to 'Made by' and 'Made with' Taiwan?

    Taiwan exported fewer than 77,000 e-bike units in the first quarter of 2026. This marks a 15% year-on-year drop from 2025 and the lowest Q1 e-bike exports since 2018. This also signals that the world's bicycle manufacturer is still struggling to get a firm grip on the electrified bike market post-Covid. The export value of regular bicycles also continues to drop 17% in Q1, but little is heard about consolidations or bankruptcies in the Taiwanese bicycle industry. As the total export value dips under $10 billion for the last two consecutive quarters, could the value shift be taking place outside of Taiwan's borders?

  • Sponsored
    Sponsored
    Shows & Events14 Apr 26

    Sponsored A global platform to advance global cooperation and innovation: China Cycle 2026

    Building on three decades of expertise and innovation, China Cycle has evolved into a pivotal hub shaping global trends in the two‑wheeler industry. This year's event will span 13 exhibition halls, presenting a full lineup of bicycles, components, and related technologies. Upgraded trade matching sessions and cross‑border procurement services will further provide exhibitors and global buyers with streamlined, high‑impact networking opportunities.

  • Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his thoughts on the Italian bicycle industry with Bike Europe. – Photo ECI
    Interview13 Apr 26

    Atala CEO Massimo Panzeri: Rising prices and weak purchasing power stall Italian bike sales

    Price dumping, retail distress, safety and cycling culture were frequently cited as key factors behind the current downturn in the Italian e-bike and bicycle market. But what is really holding back the Italian bicycle market? Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his shocking perspective with Bike Europe.

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