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  • With Decathlon Pulse as its new shareholder, the Bikeleasing Group sees itself in an excellent position to drive innovation, reach new target groups and grow sustainably. – Photo BLS
    Mergers & Acquisitions31 Dec 25

    Decathlon banks on international bike leasing with BLS takeover

    FRANKFURT, Germany - Having been in the hands of Brockhaus Technologies AG for the last four years, Bikeleasing Service GmbH has been sold to the investment arm of French retail giant Decathlon. With this step, BLS is looking to create a strong basis for further growth as well as the targeted international expansion of its successful company bike leasing model. Having tripled revenues under Brockhaus ownership, the purchase agreement provides for an enterprise valuation of Bikeleasing of €525 million according to Brockhaus.

  • Completing a long saga, the ICC has determined the price that former CEO of Scott, Beat Zaugg will receive for his remaining shares. – Photo Scott
    Financial30 Dec 25

    Game Youngone: Beat Zaugg must sell Scott shares for a bargain price

    GIVISIEZ, Switzerland - What a "gift": Just before Christmas, the arbitration tribunal of the International Chamber of Commerce (ICC) in Paris confirmed that long-time patron Beat Zaugg must definitively sell all his Scott Sport shares to majority shareholder Youngone Corporation. At the same time, it set the (provisional) value of the package at around CHF 20 million (€21.5 million), the Swiss platform CH Media reported. This (almost) seals the deal in this spectacular power struggle.

  • Tariffs and regulatory uncertainty shaped strategies in 2025, prompting companies to recalibrate supply chains as the European bicycle industry remained under pressure. For many, 2026 can’t come quickly enough. - Photo Shutterstock
    Year in review29 Dec 25

    2025 exposes deepening division in the bicycle industry

    ZEIST, The Netherlands - It became apparent within the first few months of the year that 2025 would not be the turnaround year the bicycle industry needed. A muted Taipei Cycle show made clear that the supply chain was nowhere near back to being in full swing, and despite reasonable spring sales, the European market retracted again in the summer. Business-wise, there were reports of insolvencies, closures and redundancies. Knocks came from all sides: tariffs, human rights accusations, and very public non-alignment within the industry itself on several topics. However, pockets of innovation and newcomers managed to shine through, reminding the industry that its products are well-positioned for the long term. As the industry looks to realign and prepare for 'the fix in 2026', Bike Europe looks back at the articles that shaped 2025.

  • The NGO’s highlight how a common charger would lower costs for fleet operators, reduce safety risks, improve repairability, prevent electronic waste, and facilitate the roll-out of both private and public charging infrastructures. -  Photo Bol
    Product regulations25 Dec 25

    NGO group renews call for harmonised e-bike charger standards in Europe

    BRUSSELS, Belgium - 19 environmental NGOs, consumer organisations, and tourism and mobility businesses have written a joint letter to urge the European Commission to harmonise charging systems for electric bicycles and other light means of transport (LMT). "The lack of standardisation of charging connectors is needlessly slowing Europe's green transformation," the group supported by the European Environmental Bureau (EEB) writes.

  • "The OEM reality: disconnected bikes are a dead end", writes Timo Saabas.
    blog24 Dec 25

    'Connectivity is no longer a feature. It is a baseline'

    TALINN, Estonia - "One of the most important mobility tools of our time, affordable, sustainable, and perfect for modern cities, is stuck in an analogue mindset. The cycling industry keeps polishing mechanical parts while the rest of the world has moved on," connectivity specialist Comodule wrote in a recent blog. The company laments at how e-bikes are creating a smoother commute, "but the bike itself is disconnected and largely dumb."

  • Thanks to the financially strong shareholder, SKion, the two business units of the BMZ Group, including BMZ Germany in Karlstein am Main, will undergo a restructuring process under its new ownership. – Photo BMZ Group
    Mergers & Acquisitions23 Dec 25

    SKion ups stake in BMZ Group with takeover of struggling business units

    BAD HOMBURG, Germany - Existing minority shareholder, SKion GmbH has acquired "two significant business units" from the BMZ Group. BMZ Holding GmbH and BMZ Germany GmbH faced uncertainty when a sudden disruption in the customer base and subsequent legal proceedings led to an immediate financial challenge for the lithium-ion battery manufacturer. The acquisition is subject to approval by the antitrust authorities.

  • IBDs enter the brand, model year, and mileage of the customer's used e-bike into the portal and immediately receive a guaranteed purchase price. – Photo Rebike Mobility
    Second-hand / Refurbished23 Dec 25

    Rebike trade-in portal targets European IBDs after flagship store success

    MUNICH, Germany - Following the successful launch of the trade-in portal in e-bike refurbisher Rebike Mobility GmbH's own flagship stores in Frankfurt and Munich, the onboarding of other major IBDs is now beginning. While the nationwide rollout is in preparation, an international scaling is already in the pipeline.

  • "Regulations should be made for the products of tomorrow, not what’s on the market now"  – Photo Bike Europe
    blog23 Dec 25

    'In e-bike classification debate, requests from specific user groups can't be ignored'

    AMSTERDAM, the Netherlands - The e-bike is evolving rapidly and new user groups are entering the market, writes editor-in-chief Jan-Willem van Schaik in his editorial. "The question is whether the e-bike can keep the same classification and will continue to be seen as a bicycle. The classification as a bicycle has important legal implications."

  • How to communicate in the trade market now that the show landscape is in transition? – Photo Shutterstock
    Shows & Events22 Dec 25

    Trend in focus: Can international trade shows regain their relevance?

    AMSTERDAM, the Netherlands - The perceived relevance of trade shows is the next challenge the bicycle and e-bike industry is having to face since the start of this decade. Until the pandemic, the overall mood was positive and upbeat, but that's no longer the case, and it is difficult for the industry to get back on track. After the German industry associations ZIV and Zukunft Fahrrad questioned the purpose of Eurobike, the next challenge in the industry surfaced. How to communicate in the trade market? How is the transformation of the show landscape evolving? Time for a deep dive...

  • Cambodia is on track to become the leading bicycle supplier to the US in terms of import value in 2025. - Photo Bike EuropeSubscribers only
    Subscribers only
    Quarterly data19 Dec 25

    Subscribers only China's grip on US bicycle market weakens in 2025

    WASHINGTON, DC, United States - The number of bicycles imported into the United States in the first nine months of 2025 dropped 23% year-on-year. Looking specifically at China, imports from there have dropped by 40% amid tariff uncertainty throughout the year. Taiwan and Cambodia have made volume gains of 10% and 83% respectively. The latest import data provided by the US International Trade Commission shows that the face of the US bicycle market is already changing as a result of President Trump's 'America First' nationalist policy.

  • The revenue generated by the workshops now accounts for 10% of a bike shop's total income. - Photo Tweewieler
    Market trends19 Dec 25

    Dutch market cools in third quarter after earlier sales hike

    AMSTERDAM, the Netherlands - The Dutch bicycle market has enjoyed favourable market conditions throughout the year. According to the third-quarter report from the benchmark group of H&L Accountancy, the average retail revenue in the Netherlands increased by 5.4% compared to the same period last year. It is probably not the best quarter of the year, but the market is still buoyant.

  • Selle Royal Group and Stardue Group joined forces to establish a new social welfare foundation. – Photo Selle Royal
    Company19 Dec 25

    Selle Royal Group and Stardue Group join forces in social program

    BASSANO DEL GRAPPA, Italy - Selle Royal Group and Stardue Group have joined forces to establish a new foundation to generate a positive and lasting impact on the community. This organisation, called Stravarda Foundation, will develop a project that places the bicycle at the centre as a tool for social, cultural, and environmental growth.

  • This integration provides Cowboy with the industrial leverage necessary to return to stable, large-scale production, positioning the brand to achieve sustainable profitability. – Photo Rebirth Group
    Mergers & Acquisitions18 Dec 25

    Rebirth completes takeover of troubled e-bike brand Cowboy

    BRUSSELS, Belgium - E-bike brand Cowboy has officially been taken over by France's ReBirth Group Holding SA. The agreement signals a new phase for the Belgian brand, which will now fully lean on ReBirth's industrial and recapitalisation capabilities. The transaction includes a full financial restructuring with Cowboy's primary lender, providing a stronger balance sheet and a clean slate. Cowboy founder and CEO, Adrien Roose, has left the company.

  • Dahon18 Dec 25

    Dahon's IPO and strategic alliances drive sustainable mobility forward

    Dahon, one of the biggest folding bicycle makers in the world, jumped on its Hong Kong trading debut after investors flocked to its initial public offering on September 9, 2025. Dahon Tech, a subsidiary of Dahon, successfully listed on the Main Board of the Hong Kong Stock Exchange. "With an oversubscription rate of 7,558 times, media recognized it as Hong Kong's most oversubscribed listing ever," adds Dr. David Hon, the company's founder and CEO.

  • The P2 eBike project was initiated to develop Porsche-branded e-bikes. - Porsche
    Pon.Bike18 Dec 25

    When big names aren't enough: the quiet exit of Porsche and Pon in P2 eBike project

    AMSTERDAM, the Netherlands - Two heavyweight names from the e-bike and automotive industries have failed to successfully launch a new e-bike brand. Soon after Porsche AG and Pon Holdings established the joint venture P2 eBike GmbH in 2022, investors openly stated that creating a new e-bike brand was not the best way to move forward in the industry.

  • Under new ownership will invest in technology and product innovation while reinforcing international distribution and manufacturing operations. – Photos EXT
    Mergers & Acquisitions17 Dec 25

    Ex-Crankbrothers CEO fronts investor led take-over of EXT

    VICENZA, Italy - A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT), the Italian manufacturer of high-performance suspension systems for bicycle and motorsports applications. Under the new ownership structure, EXT plans to invest in new technologies and strengthen its distribution.

  • Giant began refunding its migrant workers in mid-October, hastened by the sting of the WRO. – Photo Giant
    Trade Regulations17 Dec 25

    Giant advances labour overhaul as wider Taiwanese industry joins the charge

    TAIPEI, Taiwan — Giant has made significant progress toward repairing its relationship with the United States in the aftermath of the US Customs and Border Protection's (CBP) embargo on shipments from the company's Taiwan factories. In the meantime, outside of Giant's facilities, an even larger change is taking place.

  • Shows & Events17 Dec 25

    Cyclingworld 2026: A new era of urban mobility

    The international bicycle trade fair Cyclingworld Europe continues to grow: in 2026, the newly created Urban Hub will add a second location right in the heart of Düsseldorf. Visitors can look forward to more space, more brands, and even more bicycle culture.

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