
As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.

A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.

China appears to be losing its foothold in the United States market, as first-quarter import figures reflect the lasting impact of US President Donald Trump's global tariffs. As markets adjust to last year's volatile rebalancing, a reshaped competitive landscape is emerging, with the old order fading across much of Asia.

The Dutch bicycle industry is less enthusiastic about Eurobike this year than ever before. Many (former) exhibitors have revised their strategies and are skipping the struggling trade fair, according to a survey by Bike Europe's sister publication, Tweewieler. Most brands have stated that they now prefer other ways of connecting with customers.

Messe Frankfurt has taken up the challenge of getting the derailed Eurobike back on track. The once-leading platform for the e-bike and bicycle industry has lost its glamour in recent years. "A key topic that emerged from the more than 50 industry expert interviews we conducted was Eurobike's lack of focus," Philipp Ferger, manager of Eurobike organiser Fairnamic, told Bike Europe in an exclusive interview. "Our first step was to put up an advisory board — a regular vehicle to exchange views with the industry for many trade shows at Messe Frankfurt."

Patent protection sits at the intersection of market competitiveness and innovation in the bicycle industry. In global supply chains, intellectual property (IP) rights can determine who controls a technological advancement and who gets locked out of it. Companies interested in getting ahead are turning to patent protection for both hardware and, increasingly, software.

In close partnership with industry organisations such as Shift Cycling Culture as well as industry leaders, Canyon initiated the development of the Supply Chain Code of Conduct. For this process, expertise on human rights due diligence and environmental responsibility was also brought together.

2027 is already shaping up to be an interesting year on the bicycle industry tradeshow calendar as newcomers look to fill a void in Europe. One of those newcomers vying to offer a B2B platform for the bicycle industry supply chain is CycleExpo. OEM suppliers can now officially register for the first edition, which is scheduled to take place next year from 6 to 8 October in Amsterdam, the Netherlands.

The spike in oil prices has drastically changed the market outlook. Raw material prices plus the costs of production and logistics have been affected by the geopolitical situation. The high fuel prices worldwide could also attract more people to start cycling. Are you prepared to adapt to the new situation? The Global Bicycle Purchase Index (GPBI) will provide you with these insights next month.
SponsoredIn Europe's rapidly changing urban mobility market, a quiet transformation is taking place. "While many brands continue competing on specifications and price alone, we are moving in a different direction," says Toni Pavic, head of marketing and branding, and partner at Lemmo. "We are building a new generation of intelligent, connected light mobility products designed around real urban lifestyles."

Long praised as the next frontier in e-bike batteries, T&D has begun production of semi-solid-state batteries for e-motorcycles and e-bikes. Assembled on a semi-automatic production line in Suzhou, China, the company already has its first customers — the biggest being Giant. With its next-generation e-bike just launched, Giant is one of the first to successfully transition semi-solid-state battery technology from a laboratory concept to a commercial reality for the e-bike market.

Leading bike subscription company Swapfiets has further strengthened its position in the European market by acquiring Berlin-based e-bike subscription provider Dance.
SponsoredThe global e-bike market is transitioning from specification-only toward efficient, scalable solutions, that increase operational efficiency. For original equipment manufacturers (OEMs), managing diverse product lines create significant supply chain complexity. Adopting a unified drive system platform offers a strategic way to reduce time-to-market, development costs, streamline assembly, and respond dynamically to shifting consumer demands.

Ampler Bikes has entered insolvency proceedings following years of financial pressure tied to difficult market conditions, quality issues affecting earlier bike models and a recent commercial dispute related to its Berlin showroom.

In response to industry requests, the Eurobike organiser, Fairnamic, has decided to move the show back to the first week of September, starting in 2027. This was announced after the Eurobike advisory board convened yesterday in Frankfurt to discuss the results of around 50 industry interviews and the feedback from a customer survey. And the new date is not the only change to the concept of the once-leading industry show.
SponsoredValeo is not a name the bicycle industry traditionally follows closely. For decades, the French group has been a key player in the automotive world, supplying technologies that end up inside millions of vehicles. But as cycling becomes increasingly relevant for urban mobility and logistics, Valeo has entered the e-bike market with a clear message: this is not a trial run, but a long-term strategy.

You'd have to have been living under a rock to have missed the 'power-play' that Avinox has brought to the market in the last couple of years with its high-power motors. Until now, the motor manufacturer hadn't articulated its full stance on power and why it's pursuing maximum peak power with its systems. Today, it has pushed back on what it calls "misleading opinions" coming from within the industry.

Bike Leasing company JobRad is accelerating its international expansion strategy with the launch of dedicated refurbished bike webshops in Austria and the Netherlands, marking the company's first direct entry into the Dutch market through its JobRad Loop platform.