REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

SUZHOU, China - The market has started to stabilise for e-drive manufacturer Bafang Electric (Suzhou) Co., Ltd, after two very challenging years. While the company still reported a double-digit decrease in revenue for a second year in a row for 2024, this downward trend was successfully halted in the first quarter of 2025.

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WASHINGTON D.C., United States - United States President Donald Trump has signed a new executive order this week extending the current pause on high US tariffs for Chinese goods and clarifying trade agreements made with the European Union.

GENEVA, Switzerland - The globally operating testing, inspection and certification company SGS announced its expansion in the bicycle and e-bike sector with the takeover of EFBE Prüftechnik GmbH and EFBE Co., Ltd. EFBE was the tenth takeover in line since January this year for SGS.

BRUSSELS, Belgium - E-bike brand Cowboy has broken its recent silence to announce new milestones in the form of short-term financing and brand partner Rebirth Group — and to address the variety of complaints lodged against the company in the past few months.

CHANGUA, Taiwan - Bicycle sales in the key European market resumed growth again resulting in accelerated clearance of older inventory and improved inventory structure, reports Merida Industry Co., Ltd. in its first half 2025 report. The US market continues to face uncertainty due to tariff policy, but strong sales performance from new products also contributed to improved earnings.

TAICHUNG, Taiwan - Serving a diverse range of clients has been a key strategy at saddle manufacturer Velo. In pursuit of improved product quality and innovative technologies, Velo has always invested in its R&D capabilities. In an interview for Bike Europe's Industry Insider series, Velo Enterprise CEO Ann Chen offered insights into Velo's market perspective and the company's future direction.

TAICHUNG, Taiwan - The consolidated revenue of Giant Group reached NT$32.61 billion (€940 million), a 12.4% year-over-year decline. According to Giant Group, this was "primarily due to the appreciation of the New Taiwan Dollar." Between April and July, the New Taiwan Dollar declined by 12.17% against the United States Dollar, while the value was rather stable from January to April.

DULUTH, United States - American component manufacturer Fox Factory Holding Corp. is reporting strong results for its 2025 second-quarter sales, a growth spurt it's attributing to the stabilising bicycle industry. Sales are doing especially well in the company's Specialty Sports Group division, home to its bicycle and e-bike product lines, including Fox, Marzocchi, RaceFace, Easton and Ride Concepts.

KOBLENZ, Germany - The ongoing challenging market environment marked by oversupply and aggressive discounting, especially in electric and non-electric mountain as well as urban bikes, impacted the revenues and profitability of Canyon Bicycles. Groupe Bruxelles Lambert (GBL) reported a 5% drop in revenue to € 398 million and a net profit (EBITDA) of -30%.

DEVA, Romania - Bicycle manufacturer Eurosport DHS is struggling with the current market situation. The company reported a 48.5% year-on-year decline in turnover to RON 119.5 million (€24 million) for 2024. While the country was once regarded as a leading production location for the bicycle industry in Europe, it has been hit unevenly hard by the current industry crisis.

TÜBINGEN, Germany — A speed-pedelec experiment in southern Germany has yielded promising results, but findings also show that key barriers to adoption remain. The experiment was conducted by researchers at RheinMain and Darmstadt universities and sponsored by Allianz Zukunft S-Pedelec, a coalition of speed-pedelec manufacturers - including myStromer, Klever Mobility, Riese & Müller and HP Velotechnik.

DHAKA, Bangladesh - The bicycle industry in Bangladesh is quickly recovering from a major slump in exports. In the last fiscal year from 1 July 2024 to 30 June 2025, the export value of bicycles increased by 41% from $83 million (€71.9 million) in 2023/2024 to $117 million (€101.3 million) last year. This data was released recently by the country's Export Promotion Bureau.

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ZEIST, the Netherlands - International tire maker Ralf Bohle GmbH, and its signature brand Schwalbe, is deepening its presence in performance-oriented and emerging bicycle segments, with high-potential markets identified across North America, Southern Europe, China and Southeast Asia. Nico Simons, chief sales officer of Ralf Bohle GmbH, recently shared his thoughts with Bike Europe on how Schwalbe views the market and where the century-old German company is headed in the next few years - kicking off Bike Europe's Industry Insider series.

ROVERETO, Italy - An additional funding of €1.6 million, following a previous pre-seed investment of €1 million raised from shareholders including Trentino Invest, makes it possible for Bikeflip to initiate further European expansion. "This investment confirms confidence in the project, supported by significant growth metrics in transactions and the availability of various bicycle models on the platform," says Bikeflip CEO Andrea Maranelli.

The e-bike sector is navigating a challenging yet transformative moment. With growing price pressure, overstock, and evolving consumer expectations, manufacturers need more than just performance—they need adaptability.