Austria

German parts wholesaler Ra-Co GmbH has become the exclusive distributor of Goodyear Bicycle Tires for independent bicycle dealers in Germany and Austria.

The relaunch of Austrian custom bike builder Simplon by Austrian SOL Capital Management GmbH in February 2025 appears to be failing. The company, now known as 2Rad Produktions GmbH, formerly Simplon Fahrrad GmbH, filed for insolvency proceedings without self-administration. Reopened claims from the previous insolvency proceedings appear to have been an insurmountable burden for the young company.

Despite a continuing challenging market environment, kids and youth bicycle brand woom posted a significantly positive result and thus returned to profitability. In the first half of 2026, the Austrian company continued to build on the revenue growth achieved in the previous year. Woom reports a 19% revenue increase from January to June 2026, to €107 million.

Children's bike manufacturer Woom is expanding its top management team by appointing Björn Boos as its Chief Financial Officer (CFO). Together with CEO Bernd Hake and COO Johannes Kisslinger, he will be instrumental in driving forward the ongoing international expansion and strategic evolution of Woom.

Bike Leasing company JobRad is accelerating its international expansion strategy with the launch of dedicated refurbished bike webshops in Austria and the Netherlands, marking the company's first direct entry into the Dutch market through its JobRad Loop platform.

After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.

WELS, Austria - The future of the last bicycle brand of Pierer Mobility has finally been clarified: the Austrians have sold their sports brand, Felt Bicycles, to its minority shareholders, Cesar Rojo and Florian Burguet. Pierer Mobility, which will soon be renamed Bajaj Mobility AG, is finally ending its unsuccessful involvement in the bicycle and e-bike sector.

TACHERTING, Germany - The owner of parts and component brand Syntace and bicycle brand Liteville has filed for insolvency. Syntace GmbH is already working on a restructuring and states that ongoing business operations are fully guaranteed. All orders and inquiries via the online shops will be processed as usual, as well as deliveries to IBDs and the Liteville products spare parts supply chain.

VIENNA, Austria - "It's not a helmet, it's an airbag." That's the tagline for the Hövding 4, the new debut model for the Swedish brand now owned by the Austrian iSi Group. The latest wearable airbag design has been hyped as a complete reboot from previous models, the last of which came under fire for safety concerns.

VIENNA, Austria - Austrian kids' bicycle supplier Woom GmbH is continuing its growth path with strong half-year results. In the first half of 2025, Woom has achieved its best half-year results since it launched in 2013. Revenue rose by about 41% compared to 2024, reaching €90.1 million.

WELS, Austria - The winding down of the bicycle activities by Pierer Mobility is progressing much faster than planned. This was reported in the 2025 half-year results of Pierer Mobility. The financial performance of the company was significantly influenced by the restructuring proceedings of the company's KTM AG motorcycle division as announced at the start of 2025.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

VIENNA, Austria - After an impressive Covid-related sales boom and subsequent sales decline and overstock, Austria's bicycle market had already more or less returned to a 'high normal level' by 2023. Could this level be maintained in 2024? The answer to this question can be found in the latest data released by ARGE Fahrrad.

HARD, Austria - Modular bike builder Simplon Fahrrad GmbH has successfully completed its restructuring process under self-administration. With the support of the previously announced new owner SOL Capital Management, Austria's second-largest bicycle manufacturer is now starting the upcoming cycling season in a stronger position.

MATTIGHOFEN, Austria - The financial struggle at the motorcycle division of Pierer Mobility AG could not take place without having an impact on the e-bike department. The company has now announced that its regional activities in South Africa, Germany and the UK will gradually be wound down in a controlled manner.

WELS, Austria - After motorcycle company KTM AG had to file an application for restructuring proceedings with self-administration at the end of November, its parent company Pierer Mobility AG commissioned Citigroup Global Markets Europe AG on 17 December to reorganise the ownership structure.