European bike markets show resilience in 2024

Europe's bicycle markets are entering 2026 on very different footing. While Italy continues to struggle with declining sales and mounting pressure on specialist retail, the German and Spanish markets are showing signs of stabilisation as higher-value segments, particularly e-bikes, drive revenue growth. In the UK, the industry recorded its first year of growth since 2020, offering cautious optimism after several difficult seasons. Together, the latest European market reports reflect an industry still navigating post-pandemic correction, changing consumer demand and the growing importance of value-driven segments.

Without exception, the European markets reported thriving e-bike sales in 2019. During the year, all indicators pointed to rising sales. Official statistics from leading cycling countries in this online magazine now confirm this trend. E-bikes even give the industry so much confidence that the outlook for the post-corona era tends to be positive. After all, the trend of expanding e-bike markets in 2019 was continued in the first months of 2020.