France

PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

PARIS, France - The electric scooter market in France is continuing its downward spiral. According to the eighth edition of the Micromobility Market Barometer, co-published by Mobilians and Smart Mobility Lab, 2024 marks the third consecutive year of decline for motorised personal mobility devices (EDPMs), a segment overwhelmingly dominated by electric scooters.

SCHIPHOL-RIJK, the Netherlands - Yamaha Motor Europe has unveiled its new e-bike systems service platform, aiming to strengthen aftersales support for dealers of Yamaha drive units and systems-equipped e-bikes. Following a trial phase initiated in February 2025, the platform is now up and running for all official dealers across France.

PARIS, France - After a sharp market contraction in 2023, 2024 did not fully reverse the trend. "The year 2024 has not been very easy," summarized Patrick Guinard, president of the Cycle Commission of the Union Sport & Cycle. According to the results of the 2024 French Cycle Observatory published by Union Sport & Cycle at the Vélo in Paris trade show, the French bicycle market generated €3.232 billion in turnover, a 5.9% decline compared to 2023. In volume, 1,956,700 bicycles were sold, representing a 12% drop year-on-year, for a turnover of €2.003 billion (-8.3%).

PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.

MUNICH, Germany - In order to further expand its position in the market for premium pre-owned bicycles and e-bikes in France and Europe, TFJ Buycycle GmbH - creator of the German bicycle marketplace Buycycle, has joined forces with the French premium pre-owned marketplace for bicycles, Biked.

AMSTELVEEN, the Netherlands - Ahead of the publication of the official 2024 sales statistics in the Netherlands, market researcher GfK-NIQ reports a shrinking market for e-bikes for the second consecutive year. E-bike suppliers are looking for new ways to regenerate the market. Leasing and employee benefits program are important drivers to expand the market again.

BRUSSELS, Belgium - E-bike brand Cowboy has fully moved its e-bike assembly operations to France. In a strategic nearshoring move, the partnership with Rebirth Group subsidiary ReCycles aims to reduce delivery times, and strengthen customer support as the brand seeks to meet demand for its e-bikes across Europe.

PARIS, France - "The recall of the first-generation Angell e-bikes issued last year brought our adventure to an end despite all our efforts and the incredible work of all the employees, whom I am thinking of tonight." With these words, Marc Simoncini, founder of the French e-bike startup Angell, announced the end of a venture that had once aimed to change urban mobility.

ANNECY, France - After 10 years of research and development and a €19 million investment, active mobility developer, Cixi has announced that its Pers chainless technology is ready to hit the market. The first four bicycles featuring PERS technology will be available for purchase at this year's Eurobike.

PARIS, France - With already 3,400 cargo bikes and 600 trailers used by approximately 650 businesses in France, this alternative to conventional utility vehicles is gaining traction a study led by the French association Les Boîtes à Vélo has found. The 2024 report from the Professional Cyclomobility Observatory sheds light on this growing trend, revealing promising figures and ambitious prospects for the sector.

PRATO, Italy - Delivering groceries transporting up to 100kg and covering around 80 kilometers a day demands more from a cargo-bike than what's possible with a standard model. Italian engineering firm Formula and Ello Mobilité took up the challenge and built a fleet of bikes for French supermarket giant, Carrefour.

PARIS, France - The budget crisis in France which led to a lot of political turmoil recently has a big impact on the bicycle and e-bike industry as well. With no previous warning, the Government announced that all state subsidies for the purchase of bicycles and e-bikes will be eliminated on very short notice. The 'Alliance for Cycling' warns of a significant consequence of such a decision for the whole cycling industry.

LILLE, France - Decathlon Pulse, the investment arm and start-up studio of retail giant Decathlon, and Rebike, well known in the DACH region (Germany, Austria and Switzerland) for the refurbishment and sale of second-hand e-bikes, have teamed-up through an investment to boost refurbished e-bike sales in Europe.

ROMILLY-SUR-SEINE, France - Grégory Trébaol, founder of the Rebirth Group, has become the new owner of Cycleurope Industries SAS based in Romilly-sur-Seine, France after the Grimaldi Group decided to divest this unit. In this interview with Bike Europe, the executive explains why he wanted to acquire Cycleurope's factory in France. He also discusses the strategy and investments planned for the next two years.

LORIOL-SUR-DROME, France - Look Cycle Group has announced the sale of the high-end carbon bicycle wheel specialist Corima. The two companies formed together in 2016 when Look Cycle became the owner of Corima. In 2022 the two companies fully merged but have now split up again effective 30 September 2024.