Spain

Barcelona approves subsidies of up to €800 for electric bicycle purchases. The new subsidies will reach up to €400 for urban pedal-assist e-bikes and €800 for cargo bikes, benefiting both private individuals and businesses.

Spanish road bike brand AURUM has launched its first e-bike. The AURUM NOVA is an all-road model with a Mahle X20 rear hub system and a target weight of about 11.5 kg, priced from EUR 5,999 to EUR 8,799.

More companies are reporting higher turnover, expectations for the rest of the year are favourable and stock levels are moving closer to balance. These are among the conclusions for the Spanish bicycle market in the first half of 2026. Data from the AMBE Barometer, a survey among Spanish manufacturers, distributors, retailers and workshops, were presented during Sea Otter Europe in Girona.

Spanish company, Berria Bikes which specialises in high-performance bicycles, has achieved an 18% increase in revenue (July 2025-June 2026) and is seeking to expand its market reach in the Iberian market through a new partnership program with independent bicycle retailers. As it enters a new phase of growth, the brand will also look to expand its foothold in international markets.

Taiwanese bicycle manufacturer Giant has established a new Spanish subsidiary in Girona with an initial share capital of €1 million. The newly established entity, Giant Bicycle Spain SL, will focus on the commercialisation of bicycles, parts, accessories and related equipment, in one of Europe's most important cycling hubs.

Bicycle assembly and maintenance training in Spain has received a major boost following government approval of a new vocational specialisation course. The programme provides funding for 690 hours of training to qualify professionals in the assembly, repair and maintenance of bicycles and e-bikes. This is the result of more than four years of joint work between the Spanish bicycle industry and the Administration.

The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?

A dispute has arisen between Rotor Components and its majority shareholder, Lanxi Wheeltop. A press release about the financial difficulties at Rotor Components was sent out by the Spanish company in early May and picked up by several national media outlets. Soon after these publications, Lanxi Wheeltop denied that Rotor Components faced any financial problems in a conversation with Bike Europe.

Basque bicycle manufacturer Orbea reported a limited 2.3% decline in revenue for 2025, a small reduction in revenue that the cooperative attributes to its continuous market monitoring and disciplined management of a "responsible sales plan." This contrasts with 2024, when Orbea reported an 8% year-over-year decline in turnover, suggesting that profitability and margin performance stabilised considerably in 2025.

A total of 1,093,478 bicycles were sold in Spain in 2025, just 0.7% fewer than in 2024, according to data presented by industry association AMBE and Cofidis. Total bicycle sales in Spain generated €1.4 billion in 2025, a 9% increase compared to 2024. This growth was mainly driven by the mid-range and high-end segments, particularly e-bikes, which accounted for 21.5% of units sold and 35.2% of bicycle sales turnover.

The Spanish bicycle market is continuing to navigate a post-pandemic correction. As markets cool and consumer budgets tighten, Spain has again had to swallow a decrease in its bicycle production output. Spain closed 2025 with 286,100 units produced, at a production value of €233 million, according to official data published by the Spanish Ministry of Industry and Tourism.

In an industry driven by change, innovation and pressure to stay on top, where brands shift ownership, directions drift, and relationships often suffer, very few cycling companies ever get the chance to refocus and return to their authentic roots. Felt Bicycles is exactly planning to do that.

WELS, Austria - The future of the last bicycle brand of Pierer Mobility has finally been clarified: the Austrians have sold their sports brand, Felt Bicycles, to its minority shareholders, Cesar Rojo and Florian Burguet. Pierer Mobility, which will soon be renamed Bajaj Mobility AG, is finally ending its unsuccessful involvement in the bicycle and e-bike sector.

MADRID, Spain - Following a slow start to the year, bicycle production is set to decline in Spain in 2025. The country produced a total of almost 220,000 bicycles in the first nine months of 2025, a 10% drop compared to the same period last year. Totalling €179 million in value, this represents a considerable decline, according to official data published by the Ministry of Industry and Tourism. The data for Q3, however, shows the most promising signs of a revival.

GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.

The Region of Madrid is quickly shifting gears to become one of Europe's most attractive cycle hotspots. With its abundant sunshine, diverse scenery, cultural gems and friendly atmosphere, Madrid provides a strong network of bike-friendly routes in one captivating region for every kind of rider.

GIRONA, Spain - The Spanish bicycle industry is facing 2025 with moderate optimism. 38.9% of companies have reported increased turnover in the first half of the year, while only 25.9% reported declines, according to the results of AMBE's second bicycle sector barometer, presented at Sea Otter Europe. Additionally, a new €20 million government subsidy has been secured to boost e-bike sales in the country.

GIRONA, Spain - Accell Group has appointed William Perrier as managing director for Southern Europe in a role that was cut a couple of years ago. The renewed focus on the region is part of the group's strategy aimed at accelerating its development in the key markets of France, Spain, Portugal and Andorra. Perrier was presented at Sea Otter Europe as the man to boost the sales of Accell brands Lapierre, Ghost, Winora and Haibike, which are at the core of sales in the region.