When the industry meets in Frankfurt from June 24 to 26, 2026, for the Business Days of Eurobike, it won't just be about new products. For many retailers, there are also questions such as: How is the market developing? Which product ranges will be in demand in the future? And how can you best position yourself between e-mobility, service business, digitalization, and new customer expectations? With “Retail First,” the special offer for specialist retailers, the trade fair is responding to these changing conditions. The clear goal is to provide guidance, ensure the most efficient and enjoyable trade fair visit possible, promote exchange, and create business opportunities.
Specific advantages of “Retail First” at the trade fair
Registered retailers, wholesalers, and outdoor retailers receive free access to the Business Days as part of “Retail First.” They can also use the Fast Lane entrance and are immediately in the thick of things on the trade fair days. Another advantage is personal support before and during the trade fair, as well as vouchers for drinks and snacks. The central contact points for specialist retailers are the “Retail First” check-in counters and the two adjacent lounges in Halls 11.0 and 12.0. These areas offer space to relax and network, as well as to prepare for appointments. Travel to and from the fair is also taken care of, as the package includes free public transport tickets in the Rhine-Main area and DB Call-a-Bike vouchers – for those who prefer to travel by bike.
Specialized program for retailers
Another component is the curated specialized program for retailers. Lectures, tours, and events are explicitly tailored to the needs of the retail sector. Topics such as specialization vs. full-range retailers, e-bikes and leasing, new service concepts, and e-commerce will play just as important a role as the latest trends in cycling.
The target group of “Retail First” is correspondingly broad: in addition to traditional bicycle retailers, players from the sports, LEV, and micromobility industries as well as related sports segments are also invited. This openness reflects the increasing interconnectedness of the markets and creates additional impetus for expanding product ranges.
365 days of networking
Another central element of “Retail First” is Eurobike's new digital networking tool (insert link). It enables trade visitors to network with other industry players free of charge all year round. Smart filters by industry, interests, or function can be used to identify relevant business partners. Appointments can be made before, during, and after the trade fair, with direct communication taking place via chat. The aim is to prepare efficiently for the trade fair and maintain contacts in the long term – even beyond the event itself. In this way, the trade fair is responding to changing communication habits in the B2B sector: networking is no longer seen as a one-off event, but as a continuous process.
Business opportunities and personal encounters
Eurobike provides the framework for maintaining existing supplier contacts and initiating new partnerships. Retailers meet decision-makers, product developers, and sales managers directly on site. In addition, the trade fair sees itself as a networking platform within the retail sector. Guided networking formats, topic-specific events, and exchanges with young talents in the industry broaden the perspective beyond one's own day-to-day business.
Secure your participation now
Participants in “Retail First” can look forward to a package with many well-thought-out details that will help them keep their minds free for the essentials during their visit to the trade show: gaining an overview of the market, making new contacts, discovering product trends, and placing orders.
This article is sponsored by Fairnamic.
