SponsoredInnovation, networking and the international bike community come together at Eurobike 2026, where the industry's leading minds, brands and trends converge in Frankfurt.
The opening of Eurobike comes at a pivotal moment. The industry is still trying to find a new balance between price fluctuations and a stable supply. In both procurement and retail, brands are facing high price volatility. In many boardrooms, future strategies are being discussed. Time is ticking as the industry's character is changing rapidly.
The announcement of the new trade show by the German industry association ZIV leaves companies facing a choice between exhibiting at Eurobike or the new event called 'towards tomorrow - European Bike Show'. The ZIV show will take place in Cologne and is scheduled from 6 to 8 September 2027. Eurobike 2027 is scheduled for 1 to 3 September.
The Eurobike announcement to move its dates back to September from 2027 turned the international show calendar upside down again. September has always been very busy with industry events, so Eurobike's decision has prompted many show organisers to reconsider their 2027 dates. The Taiwanese industry was the first to respond, rescheduling the Taichung Bike Week to October.
Visitors to Eurobike will miss some industry events which have become a fixed part of the trade show's agenda this year. The official industry body, European Cycling Industries (ECI) has dropped all of its presence at Eurobike. "Unlike previous years, we are not organising events like the leadership breakfast or participating in panels," confirmed ECI CEO Paul Walsh to Bike Europe.
A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.
The Dutch bicycle industry is less enthusiastic about Eurobike this year than ever before. Many (former) exhibitors have revised their strategies and are skipping the struggling trade fair, according to a survey by Bike Europe's sister publication, Tweewieler. Most brands have stated that they now prefer other ways of connecting with customers.
Messe Frankfurt has taken up the challenge of getting the derailed Eurobike back on track. The once-leading platform for the e-bike and bicycle industry has lost its glamour in recent years. "A key topic that emerged from the more than 50 industry expert interviews we conducted was Eurobike's lack of focus," Philipp Ferger, manager of Eurobike organiser Fairnamic, told Bike Europe in an exclusive interview. "Our first step was to put up an advisory board — a regular vehicle to exchange views with the industry for many trade shows at Messe Frankfurt."
2027 is already shaping up to be an interesting year on the bicycle industry tradeshow calendar as newcomers look to fill a void in Europe. One of those newcomers vying to offer a B2B platform for the bicycle industry supply chain is CycleExpo. OEM suppliers can now officially register for the first edition, which is scheduled to take place next year from 6 to 8 October in Amsterdam, the Netherlands.
In response to industry requests, the Eurobike organiser, Fairnamic, has decided to move the show back to the first week of September, starting in 2027. This was announced after the Eurobike advisory board convened yesterday in Frankfurt to discuss the results of around 50 industry interviews and the feedback from a customer survey. And the new date is not the only change to the concept of the once-leading industry show.
As China looks to cross the threshold from being 'big' to becoming 'strong,' China Cycle showed that that shift is already happening. Once a domestic event known for wacky products and cheap copies, 2026 marked a new evolution for the show as it looks to lead the global bicycle market. With a noticeable increase in the number of international visitors, many left wondering how long other nations will be able to compete with the nation's pace of innovation and manufacturing prowess.
The China Cycle Show 2026 can count on more international interest than before. Driven by the sports market and the country's fifteenth five-year plan (2026-2030), local manufacturers have recognised the value of brand building, a trend quickly being adopted by other categories. The nation's shop window to the rest of the world showcases the progress of its bicycle industry.
The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.
SponsoredWith the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.
Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.
The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.
The growing complexity of the e-bike and bicycle landscape, across business, legal and mobility, requires industry alignment from time to time. Europe is left with some small-scale or national gatherings since the German industry association ZIV pulled out of Eurobike. The United States industry organisation PeopleForBikes developed the Bicycle Leadership Conference as the country's foremost education and networking event for the sector. Can this format be adapted for the European market?
